ecommerce
- Content Marketing
Your Content Won’t Convert Without Well-Placed, Obvious Calls-To-Action
As Martech Zone has grown over the years, I’ve been investing much more time in both user experience (UX) as well as monetization. As the site was growing over the years, I wasn’t seeing the monetization growing, either from ads or on referral or affiliate links within the content. It’s a careful balance… do I bug the heck out of…
- Ecommerce and Retail
7 Best Practices For Improving The SEO Of Your Shopify Store
Shopify is one the most sought-after eCommerce content management and shopping cart platforms with built-in Search Engine Optimization (SEO) features. It is easy to use with no coding skills required and simple backend administration, helping users save ample time and money. While Shopify makes certain things quick and easy, there is still a lot of effort to put in to…
- Ecommerce and Retail
How Is Your Return Policy Turning Away Customers?
With the holiday shopping season, retailers are facing the annual influx of post-holiday returns – an inevitable but often frustrating business operation for many brands. Without an optimized returns process, a poor user experience can compromise relationships with consumers, along with affecting bottom-line revenue. By altering your e-commerce platform to properly accommodate returns, you can gain access to a wealth…
- Ecommerce and Retail
Bloomreach: Empowering Ecommerce Marketers to Drive More Results with Less Complexity
The past few years have seen e-commerce accelerate at breakneck speed. And while that growth has evened out as of late, the potential of e-commerce has hardly reached its limit. Over two billion people made online purchases in 2022, and those numbers will only continue to increase in the coming year. Yet this poses a challenge for marketers, who not…
- Ecommerce and Retail
The Challenges of Ecommerce Replatforming — No Pain, No Gain?
Rolling out new eCommerce infrastructure isn’t easy, particularly when it comes to deciding exactly what you need to implement and defining a system architecture that is fit for the long term. Replatforming isn’t just a significant investment of money and resources, it is also the crucial backbone that supports a healthy chunk of revenue for the future. Selecting the eCommerce…