Squarespace: I Built A Spa Website with an Online Store and Appointment Setting in One Day

If that sounds unbelievable, it’s not. My girlfriend is an aesthetician and massage therapist in Fishers, Indiana. I was going to build her a site a few months ago, but couldn’t because of client work that took priority. Fast forward to the shut down and a lot of that work went by the wayside while my clients paused initiatives or changed priorities to deal with revenue losses. If I were to build a site in

A Procrastinator’s Guide to Holiday Marketing

The holiday season is officially here, and it’s shaping up to be one of the biggest on record. With eMarketer predicting retail e-commerce spending to surpass $142 billion this season, there’s plenty of good to go around, even for smaller retailers. The trick to staying competitive is to get smart about preparation. Ideally you will have already begun this process, using the past few months to plan your campaign and build branding and audience lists.

10 Proven Ways to Drive Traffic to Your Ecommerce Website

“Ecommerce Brands are Facing 80% Failure Rate” Practical E-commerce Despite these distressing statistics, Levi Feigenson successfully generated $27,800 in revenue during the first month of his e-commerce business. Feigenson, with his wife, launched an eco-friendly accessories brand named Mushie in July of 2018. Since then, there is no going back for the owners as well as for the brand. Today, Mushie brings around $450,000 in sales. At this competitive e-commerce age, where 50% of sales

Trading Zones are Making Offline Ecommerce Trades Safer

As I was checking Facebook this morning, a very cool story popped up from my local police department. They designated a spot downtown and adjacent to our municipal buildings as an e-commerce trading zone. There are parking spots and an automated call button in the event of an emergency. It’s not often that I write about news like this, but it’s actually the first I’d heard of it. A friend of mind on Twitter told

Three Apps You Need to Run Your Ecommerce Business Efficiently

There are so many ecommerce retailers out there – and you’re one of them. You are in it for the long haul. As such, you need to be able to compete with the best of the hundreds of thousands of online stores currently on the Internet today. But how do you do that? You need to make sure your website is as appealing as possible. If it is poorly designed, does not have a great name,

Why Direct to Consumer Brands are Beginning to Build Brick and Mortar Stores

The best way for brands to offer attractive deals to consumers is cutting out the intermediaries. The less are the go-betweens, the less is the purchasing cost for the consumers. There is no better solution to do this than connecting with the buyers through the internet. With 2.53 billion smartphones users and millions of personal computers, and 12-24 million eCommerce stores, shoppers no longer depend on physical retail stores for shopping. In fact, the digital