Email Marketing
Articles Tagged Email Marketing:
-
What Does $100,000 in Advertising Buy By Medium?
The infographic from WebFX presents a comprehensive overview of the costs associated with different national advertising media. It succinctly breaks down the financial investment required for the setup and ongoing maintenance of various advertising mediums, including National TV, Magazine, and…
-
How Does Email Work? Headers, Routing, and Technology
An email's journey from the sender or their email service provider ( ESP ) to the recipient is a complex process involving multiple steps and checkpoints. This journey can end with the email being successfully delivered to the recipient's inbox,…
-
SimplyCast: An Interactive Marketing Automation Solution for Personalized Nurturing
Interactive marketing automation solutions offer businesses the opportunity to overcome a range of challenges in the modern digital marketplace: Personalized Customer Engagement : Engaging with customers effectively and in a personalized manner can be difficult due to varied preferences and…
-
The Online Shopping Behavior of Men vs. Women
Online shopping habits vary significantly between women and men, reflecting differences in priorities, decision-making processes, and responses to marketing strategies. This divergence provides valuable insights for businesses aiming to optimize their e-commerce platforms and marketing campaigns. Men vs. Women: Evolutionary…
-
5 Skills Digital Marketers Need To Master For Success in 2024
Over the past few years, there have been significant changes in how we use the internet for digital marketing. We started by merely creating a website to harness data and user activity. With the intense competition in the digital space,…
-
TinyLetter: A Free, No Frills Email Newsletter Service
Log into any major email service provider ( ESP ) nowadays, and if you're not technically savvy, you'll probably pass out at the menus, features, functionality, jargon, and reporting. Sometimes, the magic of technology is when someone smart rethinks the…
-
Google Sheets: Collaborative Sales and Marketing Spreadsheets With Integrated Real-Time Data
We're still using spreadsheets! This is something I often hear from companies who are embarrassed by their company's lack of technological sophistication. If sales and marketing truly leveraged the full power of Google Sheets , though, they'd likely be quite…
-
Decoding Marketing Automation Tools: How to Choose the Right Fit for Your Company
Macroeconomic changes, evolving customer demands, and shifting priorities all pose challenges when it comes to scaling a business. This begs the following question: How can companies shield themselves from these threats while driving sales, engaging with the audience, and emerging…
-
Inbound vs. Outbound Marketing in B2B: How to Make the Best Out of Both
Why do so many B2B companies kick off with outbound marketing? The answer's pretty straightforward: quick results without blowing the budget. However, as businesses evolve, mixing in some inbound tactics seems to be the secret sauce for steady growth. In…
-
MarketSnare: The All-in-One Platform for Multi-Location Growth
For multi-location brands, marketing consistency, control, and performance often collapse under the weight of scale. Whether you manage dozens or thousands of locations, replicating successful strategies locally can feel impossible. Add in compliance requirements, outdated content, or disconnected tools—and your…
