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The promise of big data is that companies will have far more intelligence at their disposal to make accurate decisions and predictions on how their business is operating. Let’s get some insight into Big Data, what it is, and why we should use it. Big Data is a Great Band It’s not what we’re talking about here, but you might as well listen to a great song while you’re reading about Big Data. I’m not
Any business dealing directly with customers wants to make sure they can attract and maintain a customer as efficiently and rapidly as possible. Today’s world offers many touchpoints – the traditional channels of direct mail and email, and now many more via the web and new social media sites that seem to spring up every day. Big data presents both a challenge and an opportunity for marketers trying to connect and engage with customers. This
When folks talk about analytics, it’s typically limited to on site, standard data that is common throughout a number of vendors. For large organizations with terabytes of data – including customer purchase data, census data, geographic data, social media data, etc – the average analytics platform doesn’t work. Here’s a great conversation between Alteryx and Forrester’s Boris Evelson on the topic: Alteryx combines business intelligence and the ability to connect to large datamarts into what