Tony Hooton's Articles on Martech Zone

Total articles: 1
Tony Hooton

Tony Hooton

Tony Hooton, with 20 years in digital marketing, has worked alongside some of the biggest household names, helping brands connect with audiences in smarter, more meaningful ways. Passionate about creativity, strategy, and the ever-changing online world, he now shares insights, tips, and stories from the frontlines of marketing to inspire businesses of all sizes.
  • Why Advanced MarTech Stacks Depend on Modernised Data Infrastructure
    Tony HootonJul 14, 2026

    Why Advanced MarTech Stacks Depend on Modernised Data Infrastructure

    As digital transformation (DX) accelerates, chief marketing officers (CMOs) face immense pressure to demonstrate tangible value from their technology investments. Marketing teams today have access to unprecedented levels of technology. Yet, according to recent industry surveys: Enterprise marketing technology utilisation…