Email Address List Cleaning: Why You Need Email Hygiene And How To Choose A Service

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block

The Top 5 Trends in Digital Asset Management (DAM) Happening In 2021

Moving into 2021, there are some advancements happening in the Digital Asset Management (DAM) industry. In 2020 we witnessed massive changes in work habits and consumer behavior due to covid-19. According to Deloitte, the number of people working from home doubled in Switzerland during the pandemic. There is also reason to believe that the crisis will cause a permanent increase in remote work on a global scale. McKinsey also reports of consumers pushing towards an

Marketing Challenges – And Solutions – for 2021

Last year was a bumpy ride for marketers, forcing businesses in nearly every sector to pivot or even replace entire strategies in the face of unfathomable circumstances. For many, the most notable change was the impact of social distancing and sheltering in place, which created a huge spike in online shopping activity, even in industries where ecommerce was not previously as pronounced. This shift resulted in a crowded digital landscape, with more organizations vying for consumer

5 Essential Features to Look for in an Online Form Building Platform

If you’re looking for an easy, efficient, and secure way to collect the information you need from your clients, volunteers, or prospects, chances are that an online form builder can increase your productivity exponentially. By implementing an online form builder at your organization, you’ll be able to forgo time-consuming manual processes and save ample time, money, and resources. However, there are several tools out there to choose from, and not all online form builders are created equal.