Gdpr
Articles Tagged gdpr:
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What Is SMS Marketing? Terms, Definitions, Statistics… And The Future
Did you know that the first text message ever sent was Merry Christmas ? That's right... twenty years ago, Neil Papworth sent the message to Richard Jarvis at Vodafone. Text messages were initially limited to 160 characters because that was…
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How Do Companies Benefit From Internal Social Platforms?
There's a growing movement to bring the advantages of social networks to corporations. I recently researched this topic during a social networking session with the IABC , and the findings are worth exploring further. Business Cases for Internal Social Platforms…
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Why Building a Free Mobile App May Be a Smart Move… Or a Risky One
Not long ago, developing a mobile app required a six-figure investment, a team of platform-specific developers, and months of testing across iOS and Android environments. Today, those barriers to entry have largely fallen away. Platforms like Flutter , React Native…
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How Is Apple’s Mail Privacy Protection (MPP) Impacting Email Marketing?
With the recent release of iOS15, Apple provided its email users with Mail Privacy Protection ( MPP ), limiting the use of tracking pixels to measure behaviors like open rates, device utilization, and dwell time. MPP also conceals users’ IP…
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Behavioral Advertising vs. Contextual Advertising: What’s the Difference?
Digital advertising sometimes gets a bad rap for the expense involved, but there is no denying that, when done correctly, it can bring about powerful results. The thing is digital advertising enables a far wider reach than any form of…
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Droplr: Capture, Annotate, and Share Screens Instantly
Whether you’re managing a remote team, collaborating on a product design, troubleshooting an issue, or sending a mockup to a client, speed and clarity matter. But traditional screenshot tools create unnecessary friction: save the file, upload it somewhere, write a…
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The Top 5 Trends in Digital Asset Management (DAM) Happening In 2021
Moving into 2021, there are some advancements happening in the Digital Asset Management ( DAM ) industry. In 2020 we witnessed massive changes in work habits and consumer behavior due to covid-19. According to Deloitte, the number of people working…
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10 Reasons A Company May Want to Build A Solution Versus Licensing One (And Reasons Not To)
Recently, I wrote an article advising companies not to host their videos on their infrastructure . There was some pushback from some techies who understood the ins and outs of video hosting. They had some excellent points, but video requires…
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5 Essential Features to Look for in an Online Form Building Platform
If you’re looking for an easy, efficient, and secure way to collect the information you need from your clients, volunteers, or prospects, an online form builder can increase your productivity exponentially. By implementing one at your organization, you’ll be able…
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Prioritizing User Privacy in Platform Development and Licensing: A Guide for Leaders in Marketing and Technology
Digital privacy concerns are at the forefront of consumers' minds. Whether you're a solutions provider, MarTech professional, or business... we all play a pivotal role in shaping the ethical landscape of platform development as it concerns privacy. As our industries…
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ShortStack: Facebook Landing Pages and Social Contests Made Easy
If you're using Facebook as a resource to drive traffic to your business via a contest or call-to-action ( CTA ), a socially integrated platform is a must. With ShortStack , you can develop funnels from a specific source—email, social…
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Cookies Are No Longer Worth a Fortune: How Identity and Personalization Are Changing in a Post-Cookie World
When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we see suggested items derived from our previous purchases. When we browse camping gear online, we’re quickly served relevant…
