Gdpr
Articles Tagged gdpr:
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5 Trends in MarTech Shaping the Landscape in 2024
MarTech is a crucial element of digital marketing campaigns, with an estimated value of nearly $670 billion last year. Effective marketing technology solutions help companies communicate with their prospects and customers while keeping up with the competition. The biggest problem…
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Mailchimp: Streamlining Customer Communication with Transactional Emails (Formerly Mandrill)
Transactional emails are automated, one-to-one messages triggered by user actions or behaviors. Examples include welcome emails, password reset requests, order confirmations, order status updates, and shipping notifications. These emails are essential for maintaining customer communication and providing timely updates related…
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App: What’s My IP Address
If you ever need to know your IP address as viewed from an online source, here you go! I've updated the logic on this app to attempt to find the user's true IP address. The challenges are found in the…
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ConnectorEngine: Streamline Client Automation And Workflows For Your Agency With This Low-Code Integration Platform
Workflows and automation are critical in virtually any sales or MarTech stack to ensure data is kept accurate and up-to-date to maximize and measure campaigns effectively. While managing our clients, we often identified platforms that the client could own but…
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How Has Marketing To Teenagers Changed In A Generation?
As a single father who raised two teenagers, I'm under no illusion about the influence that a child can have on the purchase decisions of parents. While money was often tight, I always seemed to find funds for the next…
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Zopto: B2B Lead Generation With AI-Powered Precision Using LinkedIn Sales Navigator
The challenge with lead generation has always been about efficiency and relevance—connecting with the right prospects at the right time. Finding a B2B lead generation ( leadgen ) tool that works seamlessly with LinkedIn Sales Navigator is like striking gold.…
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AI Transparency: A Step-By-Step Guide for Your Business
Both small startups and big companies are now using AI systems to analyze data, personalize marketing strategies, streamline supply chains, and automate repetitive tasks. In 2022, nearly 35% of businesses implemented AI technology, marking a 4% increase from 2021. The…
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10 Ways That Companies Are Reducing Data Storage and Retention Costs
We're assisting a company in backing up and migrating their Universal Analytics data. If there was ever a great example of the cost of data , this is it. Analytics captures data non-stop and is presented by hour, day, week,…
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AI Will Replace Social Media Team Roles and Flatten Social Media Marketing Team Hierarchies
Social media has evolved from a supplementary marketing tool to an essential avenue for engaging with customers, building brand reputation, and driving business growth. Yet, the economic challenges of creating and sustaining an effective social media team can be daunting.…
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AtData: Unleash the Power of First-Party Data With Email Intelligence
Harnessing the potential of data has become a pivotal factor for companies striving to gain a competitive edge. First-party ( 1P ) data, in particular, has emerged as a goldmine of valuable insights. Recognizing this, AtData, an email intelligence company,…
