Gdpr
Articles Tagged gdpr:
- Customer Data Platforms
ConnectorEngine: Streamline Client Automation And Workflows For Your Agency With This Low-Code Integration Platform
Workflows and automation are critical in virtually any sales or MarTech stack to ensure data is kept accurate and up-to-date to maximize and measure campaigns effectively. While managing our clients, we often identified platforms that the client could own but that we could implement and manage. However, there were always a few clients that either didn’t have the technical resources…
- Sales and Marketing Training
How Has Marketing To Teenagers Changed In A Generation?
As a single father who raised two teenagers, I’m under no illusion about the influence that a child can have on the purchase decisions of parents. While money was often tight, I always seemed to find funds for the next purchase – albeit a constructive hobby, some latest fashion, or the next smartphone. My children didn’t abuse this… but there…
- Sales Enablement, Automation, and Performance
Zopto: B2B Lead Generation With AI-Powered Precision Using LinkedIn Sales Navigator
The challenge with lead generation has always been about efficiency and relevance—connecting with the right prospects at the right time. Finding a B2B lead generation (leadgen) tool that works seamlessly with LinkedIn Sales Navigator is like striking gold. Zopto Zopto tackles lead generation by employing advanced AI algorithms that personalize outreach. This tool stands out by automating the initial stages…
- Artificial Intelligence
AI Transparency: A Step-By-Step Guide for Your Business
Both small startups and big companies are now using AI systems to analyze data, personalize marketing strategies, streamline supply chains, and automate repetitive tasks. In 2022, nearly 35% of businesses implemented AI technology, marking a 4% increase from 2021. The adoption rate is predicted to climb even higher by the end of 2023. IBM The more businesses are going to…
- Customer Data Platforms
10 Ways That Companies Are Reducing Data Storage and Retention Costs
We’re assisting a company in backing up and migrating their Universal Analytics data. If there was ever a great example of the cost of data, this is it. Analytics captures data non-stop and is presented by hour, day, week, month, and year. If we wish to make all the data accessible, the client can spend tens of thousands of dollars…
- Social Media & Influencer Marketing
AI Will Replace Social Media Team Roles and Flatten Social Media Marketing Team Hierarchies
Social media has evolved from a supplementary marketing tool to an essential avenue for engaging with customers, building brand reputation, and driving business growth. Yet, the economic challenges of creating and sustaining an effective social media team can be daunting. The advent of generative AI is reshaping the social media advertising and marketing landscape, offering innovative ways to save money…
- Email Marketing & Automation
AtData: Unleash the Power of First-Party Data With Email Intelligence
Harnessing the potential of data has become a pivotal factor for companies striving to gain a competitive edge. First-party (1P) data, in particular, has emerged as a goldmine of valuable insights. Recognizing this, AtData, an email intelligence company, offers a comprehensive suite of solutions designed to help businesses leverage and maximize their first-party data. By partnering with AtData, marketers can…
- Sales and Marketing Training
What Is A Digital Marketing Strategy?
A digital marketing strategy is a comprehensive plan to achieve specific marketing goals and objectives using various online channels, mediums, and technologies. It involves identifying target audiences, setting marketing objectives, and leveraging digital platforms and tools to engage, convert, upsell, and retain customers. A well-designed digital marketing strategy can help businesses build brand awareness, generate leads, increase sales, and improve…
- Analytics & Testing
Visual Website Optimizer: Increase Sales and Conversions Through A/B Testing And Experimentation
A/B testing is an essential tool in the modern business toolkit. It allows companies to compare two versions of a webpage or other user experience to determine which performs better. The process involves showing the two variants, A and B, to similar visitors at the same time. The one that gives a better conversion rate wins. Benefits Experimentation While many…
- Marketing Tools
Termshub: Ensure Your Site or Online Store Is Compliant Without Spending A Fortune On Legal Fees
As with any business, we have some great attorneys that we can contact regarding legal advice. It’s not inexpensive, though. Ensuring a client is fully compliant with all of the proper, documented policies and disclosures across their web properties can easily run up our legal fees into the tens of thousands of dollars. Legal advisors, contract reviews, and written policies…
