Genai
Articles Tagged genai:
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SEOpital: Scale and Elevate Your SEO and Content Strategies with Semantically Enhanced AI Writing
The emergence of generative AI (GenAI) tools has been a game-changer, enabling the rapid production of large volumes of content. This innovation is not without its challenges. A significant issue with content generated by these AI tools is its tendency to output statistically average content, often lacking the depth and nuance required to engage and resonate with a target audience…
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Shutterstock: Perfect Your Stock Imagery With Integrated AI Features
Shutterstock has taken a significant leap forward with its creative AI features with the acquisition of Pattern89, Datasine, and Shotzr! These tools are not just about providing more images; they are advancing how we create, modify, and conceptualize visual content, enabling users to craft picture-perfect content every time. Shutterstock’s AI Tools For creatives around the globe, Shutterstock’s AI suite is…
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Shuffll: An AI-Driven Co-Pilot for Producing Your Marketing Videos
If you’ve been reading my articles on artificial intelligence, you’ve likely seen my excitement and optimism at deploying AI in everything we do in marketing. At this point in our industry, I don’t believe AI is a replacement for humans, especially generative AI (genAI). GenAI is basically a language prediction model, not necessarily creative or factual. GenAI generates text based…
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AI Suggests: Generate Fresh, Unique Content With This Pay-As-You-Go AI Assistant
The need for consistent, creative, and compelling content is paramount. I utilize several Generative AI (GenAI) platforms throughout my workday to research the content that I produce for Martech Zone and my clients. I’m not a copy-and-paste AI junkie, though. I believe these platforms do a great job at research and validation, but I ultimately want my voice in the…
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The Retail Revolution: 3 Ways AI Is Reshaping Customer Engagement
Until the third quarter of this year, it seemed like an economic recession had been looming – always just one month away – for over a year. At least, that’s what analysts and commentators had been predicting. However, buoyed by strong retail sales throughout the year, the US economy has come in for a so-called soft landing, and is headed…
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Unleashing Creativity: 25 Essential Marketing Inspiration Resources and the Role of AI
Inspiration is a fascinating and complex psychological phenomenon integral to the creative process. It often strikes us as a sudden flash of insight, but in reality, it results from a rich interplay between our experiences, knowledge, and the way we process information. Understanding how inspiration works involves delving into various psychological principles and cognitive processes. The Psychology of Inspiration At…
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Crossbeam: Leveraging your Partner Ecosystem to Drive Efficient B2B Growth
Regardless of the economy, every market is a buyers’ market — a company’s success and fate are ultimately in the hands of the customer. As buyers are bombarded with emails and ads originating from massively automated marketing and sales tools and utilizing AI-generated (GenAI) content at scale, the customer experience is becoming overwhelming and impersonal. The combination of these factors…
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Anova.ai: Marketing Analytics Powered by Generative AI Using Google Analytics
Staying ahead of the game is essential for businesses, especially for small and medium-sized enterprises (SMBs). Anova.ai emerges as the game-changer, offering a pioneering platform powered by generative AI (GenAI), purposefully designed to empower marketers with unprecedented insights and data-driven decision-making abilities. The Anova Way vs. The Current Way Anova.ai follows an accelerated, intuitive, and frictionless approach, starkly contrasting with…
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AskYourPDF: Elevate Your Document Interaction with Artificial Intelligence (AI)
In a world where information is at our fingertips, how we engage with documents is changing. With the advent of AskYourPDF, your reading experience is no longer a passive one – it’s a dynamic conversation. Let’s dive into how this innovative tool can transform how you interact with your documents. A New Era of Document Interaction AskYourPDF brings your documents…
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Generate More Links: How to Improve Your PR Strategy
With a new year approaching, you likely have a new PR plan full of targets and goals. But is that plan full of the same old tactics, or are you trying to shift your media relations to embrace the new? The continued rise of content marketing, brand journalism, and storytelling alongside new platforms means this year will change the PR…
