Generative Ai
Articles Tagged generative ai:
-
Martech for 2026: The Shifts in AI, Data, and Buyer Behavior Every Leader Must Act On
The Martech for 2026 report, authored by Scott Brinker and Frans Riemersma and sponsored by GrowthLoop, Hightouch, Intuit Mailchimp, MetaRouter, Progress, SAS, and Treasure Data, captures the most consequential shifts happening across marketing, technology, and buyer behavior. What follows are…
-
Why Discernment Matters Even More in the Age of AI
Marketing as a discipline continues to evolve at a breakneck pace, but the way we research it online often hasn’t kept up. Every search yields pages of articles, guides, and expert opinions, but not all of them come from people who actively…
-
Why Marketing’s Next Power Move Depends on a Content Supply Chain
Marketers can’t afford to ignore the backbone of their operations: the content supply chain. As content demands surge and complexity multiplies, the way marketing teams manage creation and delivery has become a make-or-break factor. 88% of marketing and customer experience…
-
Marketing Is Hard Work… Even in an Era of AI, Outsourcing, and Cheap Platforms
I’ve long been a proponent of AI adoption, outsourcing, and the use of efficient platforms—when they are applied appropriately and strategically. These tools can accelerate production, streamline workflows, and reduce costs. They can automate the repetitive, illuminate insights hidden in…
-
Three Best Practices for Successfully Integrating AI Into Your Marketing Strategy
The internet is changing. Fast. There are many reasons for this, but the most prominent impact comes from the rise of generative artificial intelligence (GenAI), which has gone from an esoteric technology to mainstream adoption at breakneck speed. Its effects…
-
Navigating the Data Landscape in 2025: A Comprehensive Guide to Modern Data Terminology
Data has become the lifeblood of business operations, driving decision-making and fueling innovation across industries. For business owners, sales professionals, marketers, and technologists alike, understanding the vast and complex world of data is no longer optional—it's essential. This comprehensive guide…
-
The Art of the Prompt: Utilizing Generative AI To Amplify Your Creativity
When people averse to AI think about generative tools producing content, they often imagine a robotic voice delivering bland, impersonal text. It feels mechanical, the way an auto-generated voicemail lacks tone or emotion. But this perception misunderstands what AI is…
-
ParagraphAI: Your AI Writing Assistant Across Every Device
The demand for clear, confident communication spans across devices, platforms, and purposes. From writing professional emails and academic essays to crafting quick replies and social media posts, many users struggle to find the right tone or phrasing. ParagraphAI was built…
-
The Top Five B2B Trends That Will Shape Marketing In 2026
B2B markets are entering a period of rapid transformation. Advances in artificial intelligence (AI), shifts in digital discovery, and increasing sustainability demands create both challenges and opportunities for growth. Success in 2026 will require clarity, adaptability, and aligning strategy with…
-
What Nurtures Innovation, What Destroys Entrepreneurship, and Why Now Is the Time
A good friend of mine loves to go to karaoke with us... but he never sings, no matter how bad the singers are, how many drinks we've had, or even if the club is empty. He has a solid voice…
-
Martech Spend is Wasted by 60%: Here’s How to Win It Back in 2025
The average exec walks into the boardroom knowing nearly two-thirds of last year’s martech budget never translated into revenue. Unused licenses from tech stacks, poorly integrated point solutions, and orphaned data pipelines have turned once-promising platforms into silent profit leaks.…
-
LLM-Native UX: Designing Interfaces Where the Answer is the UI, Not the Page
The rise of large language models (LLMs) in AI is changing not just how we search for information, but how we interact with digital products altogether. Traditional web and app experiences have been built around pages and structured layouts where…
