How to Install Google Tag Manager and Universal Analytics

We’ve been converting clients over to Google Tag Manager recently. If you’ve not heard of tag management yet, we’ve written an in-depth article, What is Tag Management? – I’d encourage you to read through it. What is a Tag? A tag is a snippet of code that sends information to a third party, such as Google. If you don’t use a tag management solution such as Tag Manager, you need to add these snippets of code