Hannah Swanson's Articles on Martech Zone
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Hannah Swanson
As VP of Marketing at Intentsify, Hannah Swanson oversees the marketing function for Intentsify and its portfolio companies, Five by Five and Salutary Data. With over a decade in B2B MarTech, she is passionate about marketing to marketers and building world-class GTM strategies. Hannah’s leadership is defined by a deep commitment to sales partnership, ensuring marketing efforts translate directly to revenue growth.
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Hannah SwansonMay 13, 2026Your Intent Data Isn’t Just Underperforming. It’s Actively Misleading You.
Most B2B marketing leaders assume their intent data problem is one of execution: they're not acting on signals fast enough, not aligning sales and marketing tightly enough, not running the right campaigns on top of the data. Fix those things,…