Influencer Marketing

Articles Tagged influencer marketing:

  • Social Media & Influencer MarketingCrypto Marketing and Community Management

    What Martech Can Learn from Crypto Community Management

    Web3 projects aren’t just building products—they’re building tribes. These decentralized, often anonymous communities are core to the success or failure of any blockchain initiative, yet they operate outside traditional customer engagement playbooks. For Martech professionals, crypto community management offers a compelling glimpse into the future of brand interaction, loyalty-building, and engagement at scale. Table of ContentsUnderstanding the Crypto EcosystemThe Challenge:…

  • Social Media & Influencer MarketingInfluencer versus Connector

    Rethinking Influence in the Age of Connection

    The influencer marketing industry continues to struggle with a fundamental flaw: the over-reliance on vanity metrics. Since the early days of social media, I’ve voiced concerns that most influencer platforms don’t truly measure influence. They measure audience size, reach, or follower counts—metrics that may correlate with influence but certainly don’t guarantee it. What is often overlooked is the critical but less…

  • Social Media & Influencer MarketingThe State of Tumblr: Statistics

    The State of Tumblr in 2025: Who Should Still Pay Attention and Why It Might Be Worth the Effort

    Tumblr, once a cultural juggernaut of internet creativity, has weathered more ups and downs than most social platforms. As of 2025, it remains very much alive, with an estimated 135 million monthly active users and over 600 million blogs—but its relevance depends heavily on who is asking and what they intend to use it for. After years of uneven growth,…

  • Artificial IntelligenceMarketing Predictions for 2025 and Beyond

    Marketing Predictions for the Rest of 2025 and Beyond

    2025 is halfway over, and this year has seen a dramatic shift in marketing. AI and automation have continued to experience explosive growth, leaving many marketers concerned about their job security. However, there are many more changes that marketers must be aware of, as we look to the second half of 2025—and the second half of the decade. My experience…

  • Advertising Technologyimpact.com: Drive 3X More Revenue With Partnership Automation

    impact.com: Drive 3X More Revenue With Partnership Automation

    Partnerships have always played a vital role in driving business growth. Whether through alliances, co-marketing, or customer referrals, businesses succeed when they collaborate. But in today’s digital economy, traditional approaches to partnerships—such as affiliate networks or basic referral programs—can’t keep up with the complexity of modern ecosystems. The landscape now includes influencers, mobile apps, SaaS integrations, business development partnerships, card-linked…

  • Email Marketing & AutomationHow To Build and Grow Your Email List Using Social Media

    10 Proven Social Media Tactics to Build and Grow Your Email List

    Organic reach on social media has been declining for years. What used to be an opportunity for brands to engage audiences freely is now a pay-to-play landscape. Facebook, Instagram, LinkedIn, and others have gradually shifted to revenue-first algorithms that prioritize paid ads and sponsored content. The result: even if you’ve spent years growing your audience, only a small fraction of…

  • Social Media & Influencer MarketingBrandwatch: Consumer Intelligence Platform

    Brandwatch: Dominate Your Market with AI-Powered Consumer Intelligence

    Brands don’t fail from a lack of data—they fail from failing to act on it. With the nonstop velocity of consumer expectations, trends, and threats, marketing and communications teams are being stretched thin as demands for data-driven decisions continue to rise. If you’re struggling to surface the signal from the noise, it’s time to rethink your toolkit. Brandwatch Brandwatch is…

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