Influencer Marketing
Articles Tagged influencer marketing:
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It’s Not About You: Why Real Influence Comes From Making Others the Hero
There has never been an easier time to start a podcast, YouTube channel, or social media brand, and never been a harder time to earn attention. Every day, new creators flood the digital world armed with microphones, cameras, and ambition,…
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Digital Marketing for Beginners: How to Start in 2025
The Digital Marketing Landscape in 2025 In our increasingly connected world, digital marketing has transformed from an optional business strategy to an absolute necessity. By 2025, the digital landscape has evolved at an accelerated pace, with new technologies and consumer…
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Why Brands Buy PPC on Third-Party Sites to Amplify Trust and Momentum
Pay-per-click ( PPC ) advertising has become one of the most competitive arenas in marketing. Every brand in a category is bidding on the exact intent-driven keywords, driving up costs and forcing companies into expensive, zero-sum battles for attention. Even…
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Blunders Learned from Publishing a Book… and the Playbook I’d Follow Today
Fifteen years ago, I did something that many people dream about but few actually finish: I wrote a book. 1 1te Blogging for Dummies . I was proud. Exhausted, but proud. After all, writing a book is no small feat—it’s…
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What Martech Can Learn from Crypto Community Management
Web3 projects aren’t just building products—they’re building tribes. These decentralized, often anonymous communities are core to the success or failure of any blockchain initiative, yet they operate outside traditional customer engagement playbooks. For Martech professionals, crypto community management offers a…
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Rethinking Influence in the Age of Connection
The influencer marketing industry continues to struggle with a fundamental flaw: the over-reliance on vanity metrics. Since the early days of social media, I’ve voiced concerns that most influencer platforms don’t truly measure influence . They measure audience size ,…
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The State of Tumblr in 2025: Who Should Still Pay Attention and Why It Might Be Worth the Effort
Tumblr , once a cultural juggernaut of internet creativity, has weathered more ups and downs than most social platforms. As of 2025, it remains very much alive, with an estimated 135 million monthly active users and over 600 million blogs…
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10 Keys to Mastering the Instagram Algorithm for Business Growth in 2025
Instagram’s algorithm in 2025 is a sophisticated system designed to deliver personalized, engaging content based on user behavior, interests, and interactions. For businesses and influencers, understanding this system is critical not only for visibility but for conversion and website traffic…
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Marketing Predictions for the Rest of 2025 and Beyond
2025 is halfway over, and this year has seen a dramatic shift in marketing. AI and automation have continued to experience explosive growth, leaving many marketers concerned about their job security. However, there are many more changes that marketers must…
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The New Blueprint For Social Media Marketing Strategies in 2025
Social media has undergone a seismic shift in the last decade. What began as an open, democratic environment where brands could authentically engage with their audiences has transformed into a complex, often expensive landscape dominated by algorithms, advertising, AI -driven…
