Kpis
Articles Tagged kpis:
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Unlocking Marketing Effectiveness With Scalable Measurement
Marketing’s value has often been difficult to quantify, but that challenge is no longer something marketers can sidestep. With customer journeys spanning numerous channels, privacy regulations reshaping data access, and finance leaders demanding accountability for every dollar, measurement has evolved…
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Building Smarter Data Tracking Reports: The Path from Spreadsheets to Scale
Every growing company begins with manual notes, whiteboard sketches, or spreadsheets. While these tools are flexible, they become fragile as teams scale. Bottlenecks and hand-offs appear: mis-typed entries, version confusion, lost context, and delayed insights. As data volumes grow, these…
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Buying Into CTV Is a Start—But Consumption Demands More
For the first time, streaming TV viewership surpassed both cable and broadcast combined in May 2025, with Connected TV (CTV) accounting for 44.8% of total TV viewing in the U.S. Variety Whether this milestone is an anomaly remains to be seen—will it…
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X Marketing Strategies
With the advent of social media, businesses were forced to adapt their marketing strategies to stay ahead of the curve and effectively reach their target audiences. X (formerly Twitter) continues to evolve as a powerful platform for businesses to build…
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How Modern PR Agencies Measure Success in the Digital Age
In the past, public relations (PR) success was straightforward: securing a feature in a major newspaper, a segment on a national TV broadcast, or a mention in a prominent magazine was considered a win. These traditional media placements were the…
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Digital Transformation in Retail Luxury: An Interview with Manuel Neto at #AdobeSummit
Luxury fashion has long been defined by craftsmanship, exclusivity, and a firm reliance on tradition. But in an era where data drives competitive advantage, even heritage brands must evolve. Capri Holdings (the parent company of Versace, Jimmy Choo, and Michael…
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B2B Tech Marketing in 2025: Budget Growth, Reasonable KPIs, and Strategic AI Investments
B2B marketers in tech are navigating uncertain economic conditions with a mix of resourcefulness and strategic spending. According to the latest research: Marketing budgets are being allocated and evaluated in new ways. In 2024, 65% of marketing executives reported budget…
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The Social Media Marketer’s Daily, Weekly, and Monthly Task List
Managing a successful social media presence requires dedicated professionals who understand both the art and science of digital engagement. Social Media Managers, Digital Marketing Specialists, or, in larger organizations, entire social media teams typically handle this work. These professionals combine…
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From Channels to Chapters: Building a Brand Story That Drives Long-Term Success
In a marketplace where countless brands are fighting for attention, storytelling has become a cornerstone for building authentic engagement and customer loyalty. But why? First, storytelling allows brands to differentiate themselves. In a sea of similar products and services, a…
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7 Steps To Implement Cross-Channel Strategies for Maximum Impact
In today’s highly competitive digital landscape, businesses need more than just a website or a social media presence to thrive. To reach and engage their audience effectively, developing and implementing cross-channel strategies that ensure consistent messaging and a seamless user…
