Marketing
Articles Tagged marketing:
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History of Google Algorithm Updates (Updated for 2025)
A search engine algorithm is a complex set of rules and processes that a search engine uses to determine the order in which web pages are displayed in search results when a user enters a query. The primary goal of…
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Beauty and the Backbone: Why Apple and Microsoft Are Both Right About the Future
I wasn’t always an Apple user. Two decades ago, my desk was dominated by Microsoft Windows machines, Office applications, and servers that powered my career. Then, about twenty years ago, I made the switch. Apple’s focus on simplicity, creative freedom,…
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The Brand Promise: Reputation, Trust, and Crisis in Today’s Digital World
A friend of mine recently asked marketers what their definition of a brand was. I responded that a brand was the vision that I wanted to deliver to the customers I worked with. He asked, So what's a brand strategy?…
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Forget The Hype. This Is What Actually Works in Marketing Now
As we embark on the second half of 2025, your shiny new marketing toy might already be broken. As many marketers (and the business leaders they are accountable to) are noticing, the marketing arena is littered with expensive tools, failed…
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App: Post and Retrieve HTTP Header Information
HTTP headers play a crucial role as the gatekeepers of valuable information exchanged between web browsers, servers, and APIs . These headers, part of the HTTP request and response messages, convey essential metadata about the nature of the request or…
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Managing Your IP, Copyrights, and Digital Rights as a Content Creator in the Age of AI
In an era where artificial intelligence ( AI ) is not just a tool but an active content generator, creators are facing a rapidly evolving threat landscape. Original works—whether text, audio, visual, or video—can now be copied, remixed, or emulated…
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Marketing Predictions for the Rest of 2025 and Beyond
2025 is halfway over, and this year has seen a dramatic shift in marketing. AI and automation have continued to experience explosive growth, leaving many marketers concerned about their job security. However, there are many more changes that marketers must…
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Yesterday’s CRM Can’t Win Today: How Top Teams Run Revenue
The average company is hemorrhaging over $2 trillion annually due to revenue leak. BCG The enterprise pipeline is leaking opportunities at every stage. This is primarily due to missed forecasts, poor handoffs, and stalled deals — and it’s happening in…
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The Goals of Automation Tools and Marketing Efforts in an AI World
The marketing and service functions in companies are increasingly shaped by automation and AI tools. Yet for many teams, this evolution creates tension. The hype surrounding AI-driven automation often evokes fear—fear of job loss, fear of becoming obsolete, or fear…
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Brainiest.AI: How Marketers Can Use AI to Improve Strategy and Content Quality
AI is becoming an invaluable tool for marketers looking to streamline their strategies and enhance content quality. However, despite its potential, many marketers face challenges when integrating AI effectively into their campaigns. The Challenge: Leveraging AI Without Losing Human Touch…