Marketing

Articles Tagged marketing:

  • Martech Zone AppsApp: http header request test and troubleshoot tool

    App: Post and Retrieve HTTP Header Information

    HTTP headers play a crucial role as the gatekeepers of valuable information exchanged between web browsers, servers, and APIs. These headers, part of the HTTP request and response messages, convey essential metadata about the nature of the request or the content being transferred. Understanding and analyzing HTTP headers is key to diagnosing and resolving web-related issues for developers, marketers, and…

  • Artificial IntelligenceMarketing Predictions for 2025 and Beyond

    Marketing Predictions for the Rest of 2025 and Beyond

    2025 is halfway over, and this year has seen a dramatic shift in marketing. AI and automation have continued to experience explosive growth, leaving many marketers concerned about their job security. However, there are many more changes that marketers must be aware of, as we look to the second half of 2025—and the second half of the decade. My experience…

  • Customer Data PlatformsYesterday’s CRM Can’t Win Today: How Top Teams Run Revenue

    Yesterday’s CRM Can’t Win Today: How Top Teams Run Revenue

    The average company is hemorrhaging over $2 trillion annually due to revenue leak. BCG The enterprise pipeline is leaking opportunities at every stage. This is primarily due to missed forecasts, poor handoffs, and stalled deals — and it’s happening in plain sight. This isn’t a people problem. It’s a system failure driven by outdated CRMs and siloed processes. Marketing, sales,…

  • Advertising TechnologyThe Goals of Automation Tools and Marketing Efforts in an AI World

    The Goals of Automation Tools and Marketing Efforts in an AI World

    The marketing and service functions in companies are increasingly shaped by automation and AI tools. Yet for many teams, this evolution creates tension. The hype surrounding AI-driven automation often evokes fear—fear of job loss, fear of becoming obsolete, or fear of losing control over one’s creative work. That does not have to be the reality. At its best, automation and…

  • Artificial IntelligenceBrainiest.AI: How Marketers Can Use AI to Improve Strategy and Content Quality

    Brainiest.AI: How Marketers Can Use AI to Improve Strategy and Content Quality

    AI is becoming an invaluable tool for marketers looking to streamline their strategies and enhance content quality. However, despite its potential, many marketers face challenges when integrating AI effectively into their campaigns. Table of ContentsThe Challenge: Leveraging AI Without Losing Human TouchBest Practices for Integrating AI in Your Marketing StrategyBalance Automation with Human-Led StrategyStart Simple with Repurposing ContentLean on AI…

  • Martech Zone AppsTrace Redirects Tool: View Every Redirect Hop and HTTP Status Code

    App: Trace URL Redirects and View All Your Hops with our Redirect Checker

    Redirects play a crucial role on the Internet, ensuring users are directed to the correct destination pages and resources. Redirect tracking or redirect tracing are terms used to describe the process of following and monitoring the path that a URL takes when it undergoes one or more redirects, typically to ensure that the redirects are functioning correctly and to diagnose…

  • Advertising Technology"Made In America" Marketing Strategy

    Why “Made in America” Is More Than a Label—It’s a Strategic Marketing Advantage

    Made in America is having a marketing moment in the U.S., and it’s not just about waving the flag. With shifting tariff policies under President Donald Trump reshaping global trade and supply chains, brands are rethinking how they source products and how they tell their stories. At Market Mentors, LLC, a fully integrated marketing, advertising, and public relations (PR) agency…

  • Marketing BooksMarketing: Based on First Principles

    The Four Universal Truths of Marketing: Based on First Principles

    First principles thinking is a problem-solving approach that breaks complex issues into their most basic, undeniable truths, free from assumptions or conventional wisdom. Popularized by thinkers like Aristotle and later applied by innovators like Elon Musk, it involves questioning established practices and rebuilding solutions from the ground up. In marketing, first principles mean moving beyond trendy tactics or outdated playbooks…

  • Email Marketing & AutomationVendasta: Building a Customer Engagement Flywheel with Vendasta's AI: A Step-by-Step Guide

    Building a Customer Engagement Flywheel with Vendasta’s AI: A Step-by-Step Guide

    Marketing professionals and agencies are under constant pressure to not only acquire leads but to nurture them into loyal, long-term customers. Relying on traditional funnel-based approaches often results in missed opportunities, siloed data, and one-off conversions that fail to deliver sustainable growth. That’s where the customer engagement flywheel comes in. Unlike the linear funnel, the flywheel is a dynamic, self-reinforcing…

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