Marketing
Articles Tagged marketing:
- Content Marketing
The Brand Promise: Reputation, Trust, and Crisis in Today’s Digital World
A friend of mine recently asked marketers what their definition of a brand was. I responded that a brand was the vision that I wanted to deliver to the customers I worked with. He asked, So what’s a brand strategy? I responded that it was how I communicated that vision. More important than a brand strategy, though, may be how…
- Sales and Marketing Training
Forget The Hype. This Is What Actually Works in Marketing Now
As we embark on the second half of 2025, your shiny new marketing toy might already be broken. As many marketers (and the business leaders they are accountable to) are noticing, the marketing arena is littered with expensive tools, failed strategies, and broken promises. With the second half of the year sure to be more uncertain and unforgiving, the winning…
- Martech Zone Apps
App: Post and Retrieve HTTP Header Information
HTTP headers play a crucial role as the gatekeepers of valuable information exchanged between web browsers, servers, and APIs. These headers, part of the HTTP request and response messages, convey essential metadata about the nature of the request or the content being transferred. Understanding and analyzing HTTP headers is key to diagnosing and resolving web-related issues for developers, marketers, and…
- Content Marketing
Managing Your IP, Copyrights, and Digital Rights as a Content Creator in the Age of AI
In an era where artificial intelligence (AI) is not just a tool but an active content generator, creators are facing a rapidly evolving threat landscape. Original works—whether text, audio, visual, or video—can now be copied, remixed, or emulated with staggering realism by machines trained on publicly available data. Unfortunately, that data often includes content from creators who never gave their…
- Artificial Intelligence
Marketing Predictions for the Rest of 2025 and Beyond
2025 is halfway over, and this year has seen a dramatic shift in marketing. AI and automation have continued to experience explosive growth, leaving many marketers concerned about their job security. However, there are many more changes that marketers must be aware of, as we look to the second half of 2025—and the second half of the decade. My experience…
- Customer Data Platforms
Yesterday’s CRM Can’t Win Today: How Top Teams Run Revenue
The average company is hemorrhaging over $2 trillion annually due to revenue leak. BCG The enterprise pipeline is leaking opportunities at every stage. This is primarily due to missed forecasts, poor handoffs, and stalled deals — and it’s happening in plain sight. This isn’t a people problem. It’s a system failure driven by outdated CRMs and siloed processes. Marketing, sales,…
- Advertising Technology
The Goals of Automation Tools and Marketing Efforts in an AI World
The marketing and service functions in companies are increasingly shaped by automation and AI tools. Yet for many teams, this evolution creates tension. The hype surrounding AI-driven automation often evokes fear—fear of job loss, fear of becoming obsolete, or fear of losing control over one’s creative work. That does not have to be the reality. At its best, automation and…
- Artificial Intelligence
Brainiest.AI: How Marketers Can Use AI to Improve Strategy and Content Quality
AI is becoming an invaluable tool for marketers looking to streamline their strategies and enhance content quality. However, despite its potential, many marketers face challenges when integrating AI effectively into their campaigns. Table of ContentsThe Challenge: Leveraging AI Without Losing Human TouchBest Practices for Integrating AI in Your Marketing StrategyBalance Automation with Human-Led StrategyStart Simple with Repurposing ContentLean on AI…
- Martech Zone Apps
App: Trace URL Redirects and View All Your Hops with our Redirect Checker
Redirects play a crucial role on the Internet, ensuring users are directed to the correct destination pages and resources. Redirect tracking or redirect tracing are terms used to describe the process of following and monitoring the path that a URL takes when it undergoes one or more redirects, typically to ensure that the redirects are functioning correctly and to diagnose…
- Advertising Technology
Why “Made in America” Is More Than a Label—It’s a Strategic Marketing Advantage
Made in America is having a marketing moment in the U.S., and it’s not just about waving the flag. With shifting tariff policies under President Donald Trump reshaping global trade and supply chains, brands are rethinking how they source products and how they tell their stories. At Market Mentors, LLC, a fully integrated marketing, advertising, and public relations (PR) agency…
