Marketing Automation

Articles Tagged marketing automation:

  • Centripe: Capture, Nurture, and Close More Leads for Your Agency With AI

    Centripe: Capture, Nurture, and Close More Leads for Your Agency With AI

    Growing agencies often face an uphill battle as they scale—siloed data, bloated tool stacks, unresponsive leads, and rising operational costs. Sales, marketing, and customer success teams often struggle with switching between apps, manually updating CRMs, or keeping up with lead nurturing across multiple channels. Centripe Centripe is a unified, AI-powered growth platform built specifically for scaling agencies and businesses. It…

  • IoT Company Case Study Examples in Retail, Marketing, and Sales

    10 Companies Driving IoT, Data-Driven, Marketing Innovation

    The Internet of Things refers to networks of physical objects—devices, sensors, machines, vehicles, and even store fixtures—that are embedded with software and connectivity, enabling them to collect and exchange data. These objects aren’t simply transmitting technical status reports; they’re observing the physical world and reporting back in real time. What a customer touches, how long they pause in front of…

  • Google Ads: Rotating Ad Optimization Guide

    Google Ads Rotating Ads: A Strategic Guide for Creative Testing and Optimization

    Google Ads gives marketers powerful control over how ads are served within an ad group. Yet, many campaigns underperform simply because advertisers fail to align their rotation settings with their campaign objectives. Google Ads still offers two key rotation modes: Optimize and Rotate indefinitely. Used strategically, these settings can unlock faster creative insights, reduce ad fatigue, and improve both cost…

  • Microsoft Research on AI's Impact in the Workplace.

    Microsoft Research: Marketing and Sales Will Collaborate with AI, Not Compete Against It

    There’s a lot of anxiety around this report across the Internet… but I’m far more optimistic having been through several disruptions in my career. I’m not trying to downplay how impactful this may be, but I want to bring some positive points to the conversation. People are using Copilot to provide services for the execution of knowledge work activities, and…

  • BoldSign: Powerfully Simple eSignatures for Modern Teams and Integration

    BoldSign: Powerfully Simple eSignatures for Modern Teams

    When your business relies on getting documents signed quickly, securely, and with minimal friction, legacy eSignature solutions can hinder progress with clunky interfaces, limited functionality, or hidden costs. Whether you’re closing deals, onboarding clients, or managing compliance, your eSignature platform needs to be fast, intuitive, and flexible enough to fit your workflow—not the other way around. BoldSign BoldSign is a…

  • Improvado: Unify and Harmonize Marketing Data from over 500 Sources

    Improvado: Unify 500+ Data Sources and Maximize Your ROAS with Automated Marketing Reporting

    Making sense of fragmented data across dozens of platforms is one of the most frustrating challenges for marketing teams today. Reports are inconsistent, dashboards are bloated with vanity metrics, and strategic decisions are often delayed due to siloed insights. Teams are stuck wasting time on data hygiene and report building when they should be optimizing campaigns and improving performance. Improvado…

  • Avoiding Marketing Automation Pitfalls: Preparing for AI-Driven Model Connection Platforms

    Avoiding Marketing Automation Pitfalls: Preparing for AI-Driven Model Connection Platforms

    Marketing automation is undergoing a seismic shift. What once relied on static workflows and rule-based triggers is now being reimagined through the lens of AI—specifically, with agentic AI, predictive modeling, and generative content engines (GenAI) becoming integral to campaign execution. At the heart of this transformation is the emergence of the MCP: a new orchestration layer designed to connect, route,…

  • CRMOne: AI-Powered CRM for Startups and Sales Growth

    CRMOne: Boost Sales With This Sales-Driven AI-First CRM

    For startups and growing businesses, managing customer relationships, tracking sales, and scaling marketing efforts can become overwhelming quickly. Disconnected tools, limited automation, and high subscription costs often hinder progress. Leaders need solutions that don’t just support their teams — they need platforms that accelerate them. CRMOne CRMOne is an all-in-one, AI-powered CRM designed specifically for startups and fast-growing businesses. With…

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