Artificial IntelligenceSales Enablement

Conversica: Contact, Engage, Nurture and Qualify Using an AI Assistant

Conversica provides an automated sales assistant powered by artificial intelligence software. The assistant works just like a human sales assistant, reaching out to every single one of your leads and engaging each of them in a human conversation. People love it because the assistant is personable, friendly and responsive, connecting them quickly with a human that can help.

We’re in an AI spring. I think for every company, the revolution in data science will fundamentally change how we run our business because we’re going to have computers aiding us in how we’re interacting with our customers. Salesforce CEO Marc Benioff

Conversica Conversation

The assistant contacts and qualifies all leads so salespeople can focus on selling rather than nurturing. This automation enables  every single lead to be followed up with and real-time feedback captured.

How an AI-powered Sale Representative Works:

  1. Your automated sales assistant engages the customer as soon as the lead arrives. On average, 35% of all leads reply to the automated sales assistant. The automated sales assistant emails back and forth with the lead, nurturing each one and alerting your sales staff when interest changes to intent to buy.
  2. Your automated sales assistant find which leads want a call and gets the best number. With their artificial intelligence software your automated sales assistant identifies the leads that are ready to engage in the sales process and gets the best phone number and best time for a salesperson to call. On average, 35 percent of leads provide the automated sales assistant with an additional phone number, usually a cell phone. Most importantly, when your sales staff calls, the lead will be expecting their call.
  3. Your automated sales assistant engage stale leads and cross-sell. Your automated sales assistant can also find new sales opportunities in stale leads, increasing sales and getting more value from your existing leads. Nearly 60% of leads Conversica’s AI technology reengages are still in market. Your AI virtual assistant can also be used to cross-sell other products and gather feedback on customer satisfaction.
  4. Optimize CRM marketing automation solutions. Your automated sales assistant can be used to improve the quality of leads and better identify sales opportunities from leads created by demand generation campaigns with marketing automation tools such as Pardot, Marketo or Eloqua.

The benefits of an AI-powered Sales Representative include:

  • Free your reps up for actual selling – Automated sales assistant separates the good leads from the dead ones, so sales reps talk only with prospects who want to talk to them.
  • Follow up with every single lead – Conversica yields far more at bats for your sales reps – with both new and old leads – and thereby dramatically boosts their number of closed deals.
  • Receive honest feedback – Your assistant is so approachable, that prospects are much more relaxed and honest in their responses than they would be with a salesperson.
  • Gather critical business intelligence – Prospects not only respond more readily, they also share critical information such as phone numbers, best times to call, and intent to buy.
  • Improve your sales process – Your sales assistant follows up with prospects again after handing off to a sales rep – to deliver management insight and customer satisfaction.
  • Deploy a fully trained sales assistant – Your sales assistant arrives fully trained, fully motivated, and already equipped with the experience gained from millions of customer conversations.

Try Conversica for Free See a Live Conversica Demo

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.