Marketing Strategy
Articles Tagged marketing strategy:
-
Observation: Top 5 Online Marketing Mistakes in 2025
Marketers have more data, more channels, and more tools than ever before; yet, many still fall into critical traps that prevent campaigns from reaching their full potential. The landscape has undergone a fundamental shift over the past decade—organic reach is…
-
Not All Marketing Leaders Are Created Equal: Why Hiring Must Match the Stage of Your Business
I’ve spent my career building marketing and sales stacks, developing GTM strategies, training teams, and implementing processes that drive sustainable growth. If there’s one hiring mistake I’ve seen more than any other, it’s this: too many executives think a great…
-
Turning Clicks Into Customers: It’s Time to Rethink Your Lead-Gen Process
Lead generation ( LeadGen ) pipelines can look flashy on a dashboard, but close rates will ultimately expose every weakness. When only a handful of those contacts turn into paying customers, the issue is rarely marketing volume or sales hustle;…
-
Brainiest.AI: How Marketers Can Use AI to Improve Strategy and Content Quality
AI is becoming an invaluable tool for marketers looking to streamline their strategies and enhance content quality. However, despite its potential, many marketers face challenges when integrating AI effectively into their campaigns. The Challenge: Leveraging AI Without Losing Human Touch…
-
Alison: The Free Mobile Learning App for Digital Marketers
When Google quietly retired its beloved Primer app, millions of marketers lost a valuable mobile learning tool built for fast, snackable lessons on the go. But while that chapter closed, another has been steadily writing itself—one that’s even more expansive,…
-
No Budget? No Problem. 10 High-Value Marketing Tactics for Challenging Times
Marketers today are facing heightened pressure to do more with less. Unpredictable economic conditions, shifting consumer behaviors, and tightening budgets are pushing businesses, especially small to mid-sized ( SMB ) ones, to find creative, cost-effective ways to connect with customers…
-
X Marketing Strategies
With the advent of social media, businesses were forced to adapt their marketing strategies to stay ahead of the curve and effectively reach their target audiences. X (formerly Twitter) continues to evolve as a powerful platform for businesses to build…
-
Converged, Cross-Channel, Integrated, Multichannel, Omnichannel, Unified Marketing Strategies: Understanding the Difference
Modern marketing demands diverse channel reach strategies and deeply integrated in execution. Simply being present across platforms is no longer enough. Brands must now consider how their messages travel, evolve, and resonate across every touchpoint. Below is a comprehensive guide…
-
How Call to Action (CTA) Buttons Improve Website Conversions
A call to action ( CTA ) prompts the user to take a specific action that leads to a conversion—a purchase, a newsletter subscription, or the completion of a contact form. The effectiveness of a CTA depends not only on…
-
How to Collect and Verify B2B Leads
B2B lead generation is a key element in driving business growth. However, collecting high-quality leads and ensuring their validity is a challenge that many businesses face. Properly collecting and verifying leads is crucial to ensuring that sales teams focus on…
