Marketing Strategy
Articles Tagged marketing strategy:
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Advertising Technology
As Digital Fatigue Grows, Sponsorships Offer Trust, Attention, and Real Engagement
In an era dominated by short-term tactics and ROI-at-all-costs campaigns, sponsorships stand out as one of the few strategies capable of delivering both brand lift and sustained value. However, too often, marketers treat sponsorships as just another advertising channel—buy the placement, display the logo, and move on. That approach misses the bigger opportunity. Sponsorships, when approached strategically, are not transactions.…
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Sales and Marketing Training
Are You Hiring a Surgeon or Buying a Surgery? The Difference Will Define Your Marketing Success
I’m on the hunt for my next adventure right now. As I review job openings and network with colleagues, one thing is striking about our industry right now. Whether it’s hiring a Chief Marketing Officer (CMO) or onboarding a marketing agency, the decision isn’t just about cost or credentials—it’s about philosophy. I believe one of the most dangerous mistakes a…
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Sales and Marketing Training
B2B Marketing Strategies By Sales Funnel Stage
B2B marketing and sales interactions can be visualized as a funnel, guiding prospects from initial discovery of a solution to becoming loyal customers. Each stage—Awareness, Consideration, Decision, Purchase, Retention, and Expansion—plays a distinct role in addressing buyer needs. Table of ContentsOverview: The B2B Sales FunnelAwareness StageConsideration StageDecision StagePurchase StageRetention StageExpansion StageAdditional Tips Overview: The B2B Sales Funnel The B2B sales…
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Content Marketing
How Much Are Businesses Investing In Content Marketing (With AI) in 2025?
Content marketing remains a vital strategy for engaging audiences, building brand equity, and driving growth. In 2025, businesses ramp up investments, propelled by soaring content production demands and the widespread adoption of generative AI (GenAI). Table of ContentsContent Marketing Industry Valuation and GrowthContent Marketing Budget AllocationContent Marketing Monthly Spending by Business SizeInvestment Per Content PieceRole of Generative AI in Content…
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Advertising Technology
Understanding the Psychology of Advertising
Great advertisers understand exactly how their audience thinks and what they respond to. While advertising strategies have evolved over the centuries, from shouting in marketplaces to personalized digital banners, the principles that make these messages persuasive have always been grounded in psychology. Businesses that effectively harness these principles don’t just attract attention—they inspire action. The Role of Psychology in Advertising…
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Social Media & Influencer Marketing
Should You Leverage Awards in Your Marketing Strategy?
Winning an industry award can be a significant victory for companies, products, or individual professionals. But beyond the trophy and press release, business owners often ask: Do awards really move the needle in marketing? Let’s examine whether pursuing awards is a viable marketing strategy, backed by data and expert insights, and how to navigate the world of accolades without falling…
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Content Marketing
When Should Your Corporate Website Get a Redesign?
A company’s website is one of its most valuable digital assets. It serves as the face of the brand, a primary marketing tool, and a key driver for lead generation, sales, and customer engagement. However, as business priorities shift and technology evolves, a website can quickly become outdated, ineffective, or even detrimental to an organization’s goals. Determining the right time…
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Sales and Marketing Training
Nobody Knows Who You Are… Craft Your Personal Brand Accordingly
Your personal branding dictates your professional opportunities. Many feel constrained by their past experiences, existing networks, or the lack of a recognizable reputation. The truth is, nobody knows who you are—at least, not yet. This is excellent news because it means you can craft your personal brand in a way that aligns with where you want to go, not just…
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Paid and Organic Search Marketing
The Role of Voice Search in Digital Publishing
Not so long ago, voice queries from a person to a computer were the stuff of sci-fi movies. More than 20% of people search for information on the Internet in this way almost every day. Demandsage The market for voice assistants is projected to grow to $53 billion by 2030. Grand View Research Voice search is a convenient way to…
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Sales and Marketing Training
Goodhart’s Law: When Marketing Is Not About “Making Money”
If two words in this industry make me groan and walk away, it’s the phrase making money. Marketing technology has advanced extraordinarily, giving brands unprecedented tools to target, engage, and convert customers more efficiently than ever. AI-driven analytics, hyper-personalized messaging, and automated customer journeys can guide prospects seamlessly from awareness to purchase with remarkable precision. But as marketing becomes more effective…
