Marketing
Articles Tagged marketing:
- Analytics & Testing
EyeQuant: Revolutionizing Visual User Experience Design with AI and Neuroscience
The challenge of immediately capturing a user’s attention is paramount. Traditional methodologies like click-tracking have provided insights into user behavior but often fail to capture the critical initial moments of user interaction. These methods typically require extensive research and testing, making them both time-consuming and costly. Eyequant EyeQuant‘s innovative platform predicts how users perceive and interact with designs within the…
- Social Media & Influencer Marketing
What Makes Consumers Want to Follow a Brand on Social Media in 2024?
Social media has become more than a platform for social interaction; it’s become a dynamic hub for brands to engage with prospects and customers. The reason behind this transformation is deeply rooted in the behavior and preferences of consumers. Understanding why individuals follow brands on social media can offer valuable insights into crafting strategies that resonate with target audiences. The…
- Email Marketing & Automation
Email Safe Fonts and HTML Email Font Best Practices
You’ve all heard my complaints on the lack of advancements in email support over the years so I won’t spend (too much) time whining about it. I only wish that one large email client (app or browser), would break out of the pack and try to fully support the latest versions of HTML and CSS. I have no doubt that…
- E-commerce and Retail
How Do Barcodes Work? History, Technology, and How To Purchase
The journey of barcodes from an innovative idea to a ubiquitous component in inventory management and sales tracking is a fascinating tale of technological evolution, legal battles, and strategic rebranding. This overview explores the key milestones in developing barcodes, highlighting their impact on sales, marketing, and global commerce. A barcode is a method of representing data in a visual, machine-readable…
- Content Marketing
DomainAgents: How to Safely and Securely Sell Your Domains (Valuation, Negotiation, and Escrow Services)
I pay for way too many domains. Every few years, I either purge the ones that may not be in demand, extend the registrations out as far as I can on the ones I’m using, and then put the others up for sale. I have sold a few… but as more and more top-level domains (TLD) become commonplace, the opportunities…
- Content Marketing
Artixty: Maximize Your Efficiency with Beautiful Royalty-Free Business Templates from $19!
Businesses, agencies, and graphic designers constantly seek ways to boost efficiency and reduce costs. One solution that has emerged is the utilization of royalty-free graphic templates. I’m working with an incredible graphic designer who has worked with me for over a decade… and we save a lot of back-and-forth, time, and ultimately, money by finding a graphic template for him…
- Content Marketing
How B2B Marketers Should Step Up Their Brand and Content Marketing Strategies in 2024
As B2B marketers, navigating the ever-evolving buyer journey has become increasingly complex. This changing landscape demands a multidimensional approach where brand strategy and demand generation go hand in hand. The statistics are compelling: 80% of B2B buyers now prefer remote human interactions or digital self-service. This means your digital footprint can no longer be an afterthought—it must be the cornerstone…
- E-commerce and Retail
How To Start A Dropshipping Business
These last few years have been very exciting for entrepreneurs or companies looking to build an e-commerce business. A decade ago, launching an e-commerce platform, integrating your payment processing, calculating local, state, and national tax rates, building out marketing automation, integrating a shipping provider, and bringing in your logistics platform to move a product from sale to delivery took months…
- Artificial Intelligence
Marrying Creativity With Technology for Brand Awareness Innovation
Advancements in technology reshape the way people interact with everything — even with each other. Brands recognize this fact, and they’ve adjusted their outreach accordingly. Just consider the amount of data and analytics that goes into the creation of a simple ad. Marketers use data-derived insights to create content that inspires people to act. Marrying creativity and technology is the…
- Social Media & Influencer Marketing
The New Rules of Customer Engagement
Customer engagement has become the centerpiece of modern business strategies, crucial in fostering loyal relationships between brands and their clients. It is about creating meaningful interactions with customers at various points in their journey with a product or service. Here are some compelling statistics that underscore the focus on engagement: 90% of customers are keen on brands that allow replies…
