Martech
Articles Tagged martech:
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Marketing Books
The Four Universal Truths of Marketing: Based on First Principles
First principles thinking is a problem-solving approach that breaks complex issues into their most basic, undeniable truths, free from assumptions or conventional wisdom. Popularized by thinkers like Aristotle and later applied by innovators like Elon Musk, it involves questioning established practices and rebuilding solutions from the ground up. In marketing, first principles mean moving beyond trendy tactics or outdated playbooks…
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Artificial Intelligence
How Is AI Redefining Content in the Attention Economy?
While writing this article, I did my best to really concentrate my effort to make it as sharp and as impactful as I could. But I kept getting distracted — checking work messengers and swiping away endless push notifications. These days, it is nearly impossible to focus one’s mind on any activity without getting bombarded by countless notifications every minute.…
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Email Marketing & Automation
The Ongoing Value of Email Newsletters—And How to Keep Them Engaging in 2025
Email newsletters remain one of a marketer’s toolkit’s most resilient and profitable channels. They offer a direct, permission-based line to your audience that’s not subject to the shifting sands of search engine algorithms or social media trends. Yet, with consumers overwhelmed by the volume of content hitting their inboxes daily, maintaining engagement requires more than pressing send. It demands thoughtful…
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Advertising Technology
How Tech Affiliate Networks Power B2B MarTech Campaigns in 2025
B2B marketers are under pressure. Customer acquisition costs are rising, conversion cycles are longer, and even the best campaigns struggle to hit meaningful ROI. That’s why more SaaS and B2B tech companies are turning to performance-driven alternatives — and tech-focused networks like CIPIAI are leading the shift. These platforms offer exclusive in-house campaigns across 40+ geographic markets, including high-performing SaaS and…
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Analytics & Testing
Narrative BI: Turning Data into Business Intelligence You Can Actually Use With Agentic Analytics
Every business is swimming in data but starving for insight. Narrative BI has emerged as a platform tailor-made for growth teams and marketers who need clarity, speed, and actionability, without a background in data science. Positioned as a generative analytics solution, this BI platform stands out by transforming raw data from tools like Google Analytics, Meta Ads, Salesforce, and HubSpot…
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Sales and Marketing Training
Analyst Firms and Resources For Researching Your Next MarTech Solution
The marketing technology (MarTech) landscape is vast, dynamic, and complex, with thousands of platforms promising to transform customer engagement, streamline operations, and drive revenue. For businesses, sales teams, marketing professionals, SaaS providers, and investors, selecting the right MarTech solution is a high-stakes decision. The wrong choice can drain budgets, disrupt workflows, demotivate and frustrate employees, or fail to deliver promised…
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Sales and Marketing Training
Are You Hiring a Surgeon or Buying a Surgery? The Difference Will Define Your Marketing Success
I’m on the hunt for my next adventure right now. As I review job openings and network with colleagues, one thing is striking about our industry right now. Whether it’s hiring a Chief Marketing Officer (CMO) or onboarding a marketing agency, the decision isn’t just about cost or credentials—it’s about philosophy. I believe one of the most dangerous mistakes a…
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Advertising Technology
Bannerflow: Create, Publish, and Optimize Smarter Ads — All in One Place
When your digital campaigns are slow to launch, scattered across multiple tools, and time-consuming to scale, your performance suffers the consequences. Today’s marketers need more than speed — they require precision, collaboration, and personalization. Traditional creative workflows can’t keep up with today’s dynamic ad environments, where data changes hourly and performance is evaluated in real-time. Bannerflow That’s where Bannerflow comes…
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Customer Data Platforms
CleverTap: Unlock Customer Lifetime Value Effortlessly With This All-In-One Customer Engagement Platform
Customers today expect more than transactions — they expect meaningful connections. They want brands to know them, value them, and deliver experiences that feel personal and thoughtful. But with customer preferences constantly evolving and touchpoints spread across multiple channels, creating these unforgettable experiences at scale can feel impossible. CleverTap CleverTap has evolved from a mobile-only marketing platform into a complete…
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Customer Data Platforms
Redefining Customer Experience: The Role of AI at the Frontline and the Power of CDPs
Integrating Generative AI (GenAI) into customer-facing roles is revolutionizing the landscape of customer service. From online chatbots and interactive voice response (IVR) systems to fast-food drive-thrus, Gen AI-enabled systems are enhancing how businesses interact with their customers. A notable example is Yum! Brands, the parent company of Taco Bell, Pizza Hut, and KFC, partnering with NVIDIA AI to implement AI-driven…
