Meta Descriptions
Articles Tagged meta descriptions:
-
Content Marketing
Writesonic: How Marketers Are Harnessing The Power of AI Writing
As a marketer, you know how important it is to be able to write content that resonates with your audience. With the help of AI writers, you can now create content that is both engaging and informative. You may have read my previous article where I explored and was blown away by ChatGPT. It started me down a deep dive…
-
Paid and Organic Search Marketing
The Features Every Content Management System (CMS) Or E-commerce Platform Must Have For Search Engine Optimization (SEO)
I met with a client who has been struggling with their search engine rankings. As I reviewed their Content Management System (CMS), I looked for some basic best practices that I could not find. Before I provide a checklist to verify with your CMS provider, I should first state that there is absolutely NO reason for a company NOT to…
-
Content Marketing
What Are Meta Descriptions? Why Are They Critical to Organic Search Engine Strategies?
Sometimes marketers can’t see the forest for the trees. As search engine optimization has gained so much attention the past decade, I’ve noticed that many marketers focus so much on rank and subsequent organic traffic, they forget the step that actually occurs in between. Search engines are absolutely critical to every business’ ability to drive users with intent to the…
-
Content Marketing
How to Launch a WordPress Site that is Optimized for Search
As WordPress continues to capture enterprise marketshare, we continue to get many more requests from large businesses who have beautiful sites designed by amazing branding and graphic design companies – but lack the optimization needed to impact their organic search results. Before we even work on content strategies for our clients, we start with assisting them with optimization. There’s not…
-
Paid and Organic Search Marketing
Five Critical SEO Issues Discovered with Screaming Frog
Have you ever crawled your own site? It’s a great strategy to fix some rather blatant issues with your site that you may not have noticed. Good friends at Site Strategics told us about Screaming Frog’s SEO Spider. It’s a simple crawler that’s free with a limitation of 500 internal pages… enough for most websites. If you need more, purchase…
-
Content Marketing
More Than Search Engine Optimization
Yesterday, I did some training on search engine optimization and invited designers, copywriters, agencies and even competitors to come to the training. It was a full-house and went well. Placement in search engines isn’t always the answer – a company must have effective content, a great site, and a path for them to engage with the company. I do think…
