Mobile App Strategy

Total articles: 2

Articles Tagged mobile app strategy:

Douglas KarrApr 27, 2025

Why Your Mobile App’s Future Depends on Getting the Launch Right the First Time

When you launch a mobile app, the early user feedback, ratings, and engagement data are heavily weighted by app stores like Apple’s App Store and Google Play in determining your app’s visibility and ranking. If these signals are negative early…
Douglas KarrAug 1, 2020

A Checklist for Building and Marketing Your Mobile Application

Mobile application users are often deeply engaged, read multiple articles, listen to podcasts, view videos, and interact with other users. It’s not easy to develop a mobile experience that works, though! 10-Step Checklist to Build & Market a Successful App…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Why Your Mobile App’s Future Depends on Getting the Launch Right the First Time

A Checklist for Building and Marketing Your Mobile Application

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