Monetate
Articles Tagged monetate:
- Content Marketing
Contentsquare: Unlock Customer Experience Wins with Agentic AI-Powered Insight
Your customers expect more than just functionality—they expect fluid, frictionless digital journeys that feel personalized and intuitive. But when journeys break down, the consequences are immediate: disengagement, abandonment, and churn. And with data scattered across platforms, understanding what’s really happening can feel impossible. Contentsquare Contentsquare eliminates that complexity with a unified, AI-powered digital experience platform that gives marketers, product teams,…
- Email Marketing & Automation
3 Strategies for Email Marketing Sequences That Increase Conversion Rates
If your inbound marketing were described as a funnel, I’d describe your email marketing as a container to capture the leads that fall through. Many people will visit your site and even engage with you, but perhaps it’s not time to actually convert. It’s only anecdotal, but I’ll describe my own patterns when researching a platform or shopping online: Pre-purchase…
- Email Marketing & Automation
Mass Marketing Versus Personalization
If you’ve been a reader of my work, you know that I’m an opponent of the versus analogy in marketing. It’s often, as in the case of personalization, not a choice of what strategy to use, but when to use each strategy. There’s some irony in the fact that this infographic is mass marketing… but pushes for improved personalization. Both…
- E-commerce and Retail
Flash Sales: An Effective E-commerce Tool For Driving Significant Revenue
What is a flash sale? A flash sale is a steeply discounted offer that has a quick expiration. E-commerce providers drive many more sales by offering daily flash sales on their sites. Consumers wind up returning daily to see what the deal is… purchasing more items more often. But do they work? Familiar brands with loyal customers can no longer…
- E-commerce and Retail
Costs of Website Testing
Monetate has put out an informative infographic on what to think about and how to justify the expense of a website testing tool. It’s a comprehensive look at the challenges, costs, impact, direct costs, indirect costs and opportunities that website testing can provide. The near century-old financial estimate known as Total Cost of Ownership (TC)) can help determine direct and…
- Content Marketing
Website Testing Beyond the Landing Page
We’ve already posted a landing page best practices infographic that drew a lot of attention. This infographic from Monetate, Website Testing: Move Beyond the Landing Page, really takes it up a notch… providing input on other pages to test, elements to test, audience to test for, testing solutions and considerations when purchasing a testing solution. Smart marketers understand the value…
