The Huge Statistics of Sports on Social Media

If there’s one thing we could learn from the current online firestorm with the NFL, the media, and sports fans, it’s the impact of social media on the sports industry. Nielsen reports that through the first six weeks of the NFL season, viewership of games is down 7.5% year over year. I have little doubt that this is largely due to the reactions and subsequent conversations amplifying the issue on social media. Open Facebook or Twitter on

Listen and Target Opportunities on Twitter with SocialCentiv

Every day, Twitter’s 230 million users send more than 500 million Tweets. With the right set of keywords, businesses can sort out local customers. The trick is understanding what keywords work and how conversations happen on Twitter. SocialCentiv identifies consumers who Tweet their intent towards a product, service, or content related to your business. You can then present potential customers with a targeted, personalized incentive designed to influence their purchase decision. During the 2014 National

FISH: Capture and Measure User Engagement at Your Next Event

FISH supports brands, event organizers, and sports leagues, with an event operating system that enables the collection of consumer data, facilitates fan engagement at brand activations, and provides fans the ability to collect content, enter sweepstakes, and share experiences through social media. Whether it’s capturing data collection for marquee events, measuring attendee behavior at corporate events or monitoring consumer engagement in a conference, FISH can measure all visitor behavior. The FISH reporting dashboard provides immediate

Indianapolis Colts

This Friday, I had the honor of attending a meeting with some very well-represented firms and local industry leaders to work with the Colts on their ongoing efforts to “Make it Personal” with their fans. This is a fantastic organization and they have my utmost respect. They are utilizing every resource they can possibly get a hold of in order to improve relationships with their fans, and bring them as close to the organization as