Personalization

Articles Tagged personalization:

  • Artificial IntelligenceMarketing Challenges And Solutions for 2025

    Six Marketing Challenges Heading Into 2025… And Solutions To Overcome Them

    I’ve never been a fan of word predictions, although it’s New Year’s Eve, and that’s at the top of my mind of most year-end wrap-ups. If I were to sum up the transition from 2024 to 2025, I’d focus on two terms: AI and uncertainty. I’m optimistic about the rapid iterations and realization that AI will dominate every organization’s marketing…

  • E-commerce and RetailHow Technology Has Changed the Retail Customer Journey

    How Retail Customer Journeys Have Changed With Technology

    Retail has undergone radical shifts from the days of mass broadcasts to the age of digital interactivity. Where shoppers once relied on TV ads and in-store sales associates to learn about products, they now turn to smartphones, social media, and local delivery services for immediate answers. This article provides an in-depth look at the Retail Customer Journey—Awareness, Consideration, Purchase, Experience,…

  • Artificial IntelligenceThe Impact of AI and ML on Digital Publishing

    The Impact of AI and Machine Learning on Digital Publishing

    The digital advertising and publishing industry is undergoing some rapid transformations due to the adoption of AI and ML technologies. They are completely reshaping how advertisement is created, distributed, and monetized. Moreover, these technologies enable publishers to meet ever-evolving consumer demands more effectively. In this post, we are going to explore how AI and ML are revolutionizing traditional publishing models…

  • Sales and Marketing TrainingMarTech Playbook for CMOs

    The MarTech Optimization Playbook for Modern CMOs 

    Marketing technology (MarTech) is the marketing strategy of today’s leading companies.  It’s the right move.  MarTech has seen a significant jump in popularity as expansive data availability, new digital tools, and advanced analytics empower businesses to optimize customer engagement and drive targeted marketing strategies. However, many companies are significantly underutilizing the MarTech stacks. Even as they invest heavily in the…

  • Social Media & Influencer MarketingPew Research: Social Media Demographics by platform for the US

    Social Media Demographics by Platform (US in 2024)

    Businesses often invest significant resources into social media marketing, hoping to reach the right audiences and improve sales outcomes. One of the key considerations is demographics: who’s using which platforms, at what frequency, and for what purpose. Understanding social media demographics can shape content creation, platform selection, advertising strategies, and ultimately your ability to drive conversions and achieve a positive…

  • Sales Enablement, Automation, and PerformanceSteps for B2B Lead Generation

    8 Steps to Generate Leads for B2B Companies

    Generating leads doesn’t have to be complicated. With the right steps, B2B companies can find and connect with the right clients quickly and effectively.  Table of ContentsKnow Exactly Who You’re TargetingUse Multiple ChannelsMake It PersonalDo Your HomeworkEnsure Emails Get DeliveredKeep ImprovingBook Meetings with Interested LeadsBuild Real Relationships Need a quick guide on the B2B lead generation (leadgen) essentials? Here’s what…

  • Social Media & Influencer MarketingHow Gender (Male and Female) Use Social Media

    Social Media Usage in 2024: How Gender Shapes Digital Behavior

    The Digital 2024 October Global Statshot report highlights how male and female users engage with social media differently. Understanding these behaviors helps businesses, marketers, and sales professionals tailor their content, campaigns, and e-commerce strategies for maximum impact. Table of ContentsWhy Do Digital Behaviors Differ?General Digital BehaviorDaily Internet UsageSocial ConnectivitySocial Media Platform PreferencesE-Commerce and Social MediaMobile Usage and Social MediaKey Takeaways…

  • Sales Enablement, Automation, and PerformanceMastering Sales with Sales Conversion Tools and Verified Lead Generation

    Mastering Sales with Sales Conversion Tools and Verified Lead Generation

    Optimizing sales processes in the fast-paced world of modern business is critical to achieving sustainable growth and profitability. Two key elements that enable businesses to thrive in competitive markets are sales conversion tools and verified lead generation. These technologies empower organizations to refine their sales strategies, enhance customer engagement, and increase revenue. In this in-depth exploration, we will discuss the importance of…

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