Recovery

Total articles: 2

Articles Tagged recovery:

Sales Enablement, Automation, and Performance

Matt NettletonJan 10, 2024

Sales Strategies: Even Dead Fish Float

Growing up, I was raised by an optimist and a pessimist. My Mom was probably the happiest, funniest, friendliest person you could ever meet. She ensured that I was raised with an abundant mindset, wishing nothing but good for everybody and doing my best to help people. As I started to learn and mature, I asked her why she was…
E-commerce and Retail

Douglas KarrJul 3, 2023

What Is Resilient B2B Commerce? Building Adaptability in Business Relationships

Resilience is key to surviving and thriving amidst disruptions and uncertainties. Business-to-business (B2B) commerce has challenges quite different from consumer-related e-commerce. Aside from the target audience, B2B commerce often involves more complex and long-term relationships that include negotiations, contracts, and customized solutions. There are often multiple stakeholders, requiring consensus and approval processes. Resilient B2B commerce refers to the ability of…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.