ROI
Articles Tagged ROI:
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The State of the Consumer Goods Industry in 2025: A Strategic Outlook for Retailers and D2C Marketers
The consumer goods industry is undergoing a seismic transformation. After several years of supply chain disruptions, digital upheaval, and shifting consumer priorities, 2025 marks a year where both legacy brands and digital-native challengers are resetting their strategies. For retailers, D2C…
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Marketing Predictions for the Rest of 2025 and Beyond
2025 is halfway over, and this year has seen a dramatic shift in marketing. AI and automation have continued to experience explosive growth, leaving many marketers concerned about their job security. However, there are many more changes that marketers must…
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LinkTrackr: Supercharge Affiliate Tracking & Cloak Links Like a Pro
Affiliate marketers face an uphill battle today. Between ad fraud, commission hijacking, and poor tracking by affiliate networks, it isn't easy to trust the data or the dollars. Worse, long and ugly affiliate URLs can turn off savvy visitors or…
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Seasonal Marketing and Sales Program Maintenance Schedule
Every business, regardless of industry or audience, operates within an annual rhythm defined by customer behavior, internal resources, and budget availability. Yet many treat marketing and sales strategy as a linear function rather than a cyclical process that demands deliberate,…
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The Strategic Benefits of Content Marketing Across the Funnel
Content marketing has evolved from a niche tactic into a strategic pillar of modern marketing. For both B2B and B2C businesses, content has become indispensable—not only for attracting and educating prospects, but also for nurturing leads, converting buyers, and retaining…
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AI Hype vs Reality: What Actually Works for Businesses in 2025
78% of global companies currently use AI. 82% of global companies are either using or exploring the use of AI in their organization Exploding Topics AI promises breakthroughs in efficiency, automation, and decision making—but for many businesses, turning that promise into measurable…
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Conversion Rate Store: Unlock Rapid Revenue Growth with Risk-Free, Performance-Based CRO
What can you do about rising customer acquisition costs ( CAC ) and low conversion rates ( CR )? As digital ad costs continue to climb, many businesses find themselves spending more to maintain the same level of traffic. When…
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The Events Calendar: Turn Events Into Content That Converts on WordPress
Events offer something rare: a real, human connection. Whether virtual, in-person, or hybrid, events create moments of interaction that move prospects down the funnel faster than any ad or email ever could. But hosting events is only part of the…
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El Toro: Hit the Bullseye with Targeted IP-Based, Cookieless Geographic Advertising
Marketers today face an uphill battle in connecting with real people in a digital world clouded by data privacy shifts, signal loss, and the expected deprecation of cookie usage. Behavioral targeting is becoming unreliable, and walled gardens limit the visibility…
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Feedvisor: The AI Optimization Engine for Amazon and Walmart Sellers
As online marketplaces like Amazon and Walmart become increasingly saturated, brands and sellers face mounting challenges, including shrinking margins, fierce buy box competition, complex ad ecosystems, and unpredictable inventory demand. Feedvisor Feedvisor is a solution to this complexity. Described as…
