ROI

Articles Tagged ROI:

  • Social Media & Influencer MarketingBrandwatch: Consumer Intelligence Platform

    Brandwatch: Dominate Your Market with AI-Powered Consumer Intelligence

    Brands don’t fail from a lack of data—they fail from failing to act on it. With the nonstop velocity of consumer expectations, trends, and threats, marketing and communications teams are being stretched thin as demands for data-driven decisions continue to rise. If you’re struggling to surface the signal from the noise, it’s time to rethink your toolkit. Brandwatch Brandwatch is…

  • Sales and Marketing TrainingMarketing Technology Investments for CMOs

    CMO MarTech Investments in 2025: AI, Automation, and Customer Experience

    As we reach the midpoint of 2025, the marketing technology (MarTech) landscape continues to evolve at a breakneck pace. For businesses, marketers, and sales leaders, understanding where Chief Marketing Officers (CMOs) are directing their technology budgets offers a valuable signal of broader strategic shifts. From the mainstreaming of Generative AI (GenAI) to the rise of secure data collaboration environments, investment…

  • Advertising TechnologyCelebrity Endorsement Strategies

    Are Celebrity Endorsements a Viable Marketing Option?

    Celebrity endorsements remain one of the most powerful tools in a brand’s marketing arsenal—especially for enterprises seeking to differentiate at scale. As traditional advertising effectiveness wanes and audiences grow more resistant to overt brand messaging, celebrity partnerships offer a unique shortcut to cultural relevance, credibility, and mass attention. However, they also come with high stakes: multi-million-dollar contracts, PR vulnerability, and…

  • E-commerce and Retail1:1 Video Chat Benefits and Challenges

    Should Your Brand Should Implement Website-Embedded 1:1 Video Chat?

    As digital shopping and remote service continue to reshape customer expectations, a growing number of companies are embedding live, one-on-one video chat directly into their websites. These interactions allow site visitors to initiate face-to-face conversations with product experts, sales reps, or support teams—mimicking the immediacy and personal connection of in-store service. This once-novel feature has matured into a measurable and…

  • Analytics & TestingRuler Analytics: Marketing Attribution Analytics Platform

    Ruler Analytics: Connect Revenue to Marketing with Closed-Loop Attribution

    Most marketers are flying blind when it comes to proving the real impact of their efforts. The disconnect between lead generation and sales makes it difficult to know what’s working and what’s wasting your budget. That’s where closed-loop analytics comes in—providing the missing link between marketing activity and revenue outcomes. What is Marketing Attribution? Marketing attribution is the process of…

  • Content MarketingInsurance and Social Media

    How Insurance Companies Are Leveraging Social Media for Marketing, Sales, and Retention

    In an industry built on trust, relationships, and long-term value, the insurance sector has often lagged behind more agile verticals in adopting digital-first strategies. But that has changed. Today, social media is no longer just a nice-to-have—it’s become a strategic pillar for insurance companies and representatives seeking to drive acquisition, build brand affinity, and retain policyholders. Unlike fashion, tech, or…

  • Marketing BooksMarketing: Based on First Principles

    The Four Universal Truths of Marketing: Based on First Principles

    First principles thinking is a problem-solving approach that breaks complex issues into their most basic, undeniable truths, free from assumptions or conventional wisdom. Popularized by thinkers like Aristotle and later applied by innovators like Elon Musk, it involves questioning established practices and rebuilding solutions from the ground up. In marketing, first principles mean moving beyond trendy tactics or outdated playbooks…

  • Email Marketing & AutomationVendasta: Building a Customer Engagement Flywheel with Vendasta's AI: A Step-by-Step Guide

    Building a Customer Engagement Flywheel with Vendasta’s AI: A Step-by-Step Guide

    Marketing professionals and agencies are under constant pressure to not only acquire leads but to nurture them into loyal, long-term customers. Relying on traditional funnel-based approaches often results in missed opportunities, siloed data, and one-off conversions that fail to deliver sustainable growth. That’s where the customer engagement flywheel comes in. Unlike the linear funnel, the flywheel is a dynamic, self-reinforcing…

  • Sales Enablement, Automation, and PerformanceHow Mapping Software Raises Sales Team Output and Profits

    How Mapping Software Raises Sales Team Output and Profits

    Applying mapping software to sales processes is directly tied to more sales, quicker service delivery, and measurable cost reductions. Those gains come from visualizing data, optimizing travel, fine-tuning territory assignments, and feeding managers the facts they need. The following sections detail how these effects play out using current data and real-world use cases. Speed, Savings, and More Sales Calls Field…

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