ROI
Articles Tagged ROI:
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Brandwatch: Dominate Your Market with AI-Powered Consumer Intelligence
Brands don’t fail from a lack of data—they fail from failing to act on it. With the nonstop velocity of consumer expectations, trends, and threats, marketing and communications teams are being stretched thin as demands for data-driven decisions continue to…
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CMO MarTech Investments in 2025: AI, Automation, and Customer Experience
As we reach the midpoint of 2025, the marketing technology ( MarTech ) landscape continues to evolve at a breakneck pace. For businesses, marketers, and sales leaders, understanding where Chief Marketing Officers ( CMOs ) are directing their technology budgets…
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Are Celebrity Endorsements a Viable Marketing Option?
Celebrity endorsements remain one of the most powerful tools in a brand’s marketing arsenal—especially for enterprises seeking to differentiate at scale. As traditional advertising effectiveness wanes and audiences grow more resistant to overt brand messaging, celebrity partnerships offer a unique…
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Should Your Brand Should Implement Website-Embedded 1:1 Video Chat?
As digital shopping and remote service continue to reshape customer expectations, a growing number of companies are embedding live, one-on-one video chat directly into their websites. These interactions allow site visitors to initiate face-to-face conversations with product experts, sales reps,…
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Ruler Analytics: Connect Revenue to Marketing with Closed-Loop Attribution
Most marketers are flying blind when it comes to proving the real impact of their efforts. The disconnect between lead generation and sales makes it difficult to know what’s working and what’s wasting your budget. That’s where closed-loop analytics comes…
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Marketing Automation Decoded: How Top Platforms Define the Terms That Drive Results
Marketing automation has evolved dramatically over the last decade, transitioning from simple email scheduling to encompassing full-scale customer lifecycle orchestration powered by AI . As platforms expand in complexity and capability, so too does their terminology, resulting in subtle yet…
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How Insurance Companies Are Leveraging Social Media for Marketing, Sales, and Retention
In an industry built on trust, relationships, and long-term value, the insurance sector has often lagged behind more agile verticals in adopting digital-first strategies. But that has changed. Today, social media is no longer just a nice-to-have—it’s become a strategic…
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The Four Universal Truths of Marketing: Based on First Principles
First principles thinking is a problem-solving approach that breaks complex issues into their most basic, undeniable truths, free from assumptions or conventional wisdom. Popularized by thinkers like Aristotle and later applied by innovators like Elon Musk, it involves questioning established…
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Building a Customer Engagement Flywheel with Vendasta’s AI: A Step-by-Step Guide
Marketing professionals and agencies are under constant pressure to not only acquire leads but to nurture them into loyal, long-term customers. Relying on traditional funnel-based approaches often results in missed opportunities, siloed data, and one-off conversions that fail to deliver…
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How Mapping Software Raises Sales Team Output and Profits
Applying mapping software to sales processes is directly tied to more sales, quicker service delivery, and measurable cost reductions. Those gains come from visualizing data, optimizing travel, fine-tuning territory assignments, and feeding managers the facts they need. The following sections…
