Reading Time: 2 minutes Email send times can have a significant impact on the open and click-through rates of the batch email campaigns that your business is sending to subscribers. If you’re sending out millions of emails, send time optimization can change engagement by a couple of percent… which can easily translate to hundreds of thousands of dollars. Email service provider platforms are getting far more sophisticated in their ability to monitor and optimize email send times. Modern systems
Reading Time: 5 minutes We’ve all heard of Salesforce, Hubspot, or MailChimp. They have truly ushered the era of increasing SaaS growth. SaaS or Software-as-a-service, simply put, is when users avail the software on a subscription basis. With multiple advantages like security, less storage space, flexibility, accessibility among others, SaaS models have proven extremely fruitful for businesses to grow, improve customer satisfaction and customer experience. Software spending will grow at 10.5% in 2020, most of which will be SaaS driven.
Reading Time: 2 minutes If you’ve ever wanted to create a podcast and bring guests on, you know how difficult it can be. I currently use Zoom to do this since they offer a multi-track option when recording… ensuring that I can edit each person’s track independently. It still requires that I import the audio tracks and mix them within Garageband, though. Today I was speaking to a colleague Paul Chaney and he shared a new tool with me,
Reading Time: 2 minutes Over a decade ago, I worked with some incredible talent in the SaaS industry – including working as a product manager for Scott McCorkle and many years as an integration consultant working with Dave Duke. Scott was a relentless innovator who was able to leap over any challenge. Dave was a consistently transformative account manager who assisted the world’s largest organizations to ensure their expectations were exceeded. It’s no surprise that the two teamed up,
Reading Time: 3 minutes Our world is digital and more of those relationships and engagement are happening online than ever before. Even traditional companies are moving their sales, service, and engagements online… it’s truly the new normal since the pandemic and lockdowns. Word-of-mouth marketing is a critical aspect of every business. In the traditional sense, those referrals can be inefficient… passing on a phone number or an email address of a colleague and waiting for the phone to ring.