Software isn’t just a purchase; it’s a relationship. As it evolves and updates to meet new technology demands, the relationship grows between software providers and the end-user—the customer—as the perpetual buying cycle continues. Software-as-a-service (SaaS) providers often excel in customer service in order to survive because they’re engaged in a perpetual buying cycle in more ways than one. Good customer service helps ensure customer satisfaction, fosters growth through social media and word-of-mouth referrals, and gives
Whether you’re talking Rollercoaster Tycoon or Dropbox, freemium offerings continue to be a common way to attract new users to consumer and enterprise software products alike. Once onboarded to the free platform, some users will eventually convert to paid plans, while many more will stay in the free tier, content with whichever features they can access. Research on the topics of freemium conversion and customer retention is plentiful, and companies are continually challenged to make even incremental improvements in
Email send times can have a significant impact on the open and click-through rates of the batch email campaigns that your business is sending to subscribers. If you’re sending out millions of emails, send time optimization can change engagement by a couple of percent… which can easily translate to hundreds of thousands of dollars. Email service provider platforms are getting far more sophisticated in their ability to monitor and optimize email send times. Modern systems
We’ve all heard of Salesforce, Hubspot, or MailChimp. They have truly ushered the era of increasing SaaS growth. SaaS or Software-as-a-service, simply put, is when users avail the software on a subscription basis. With multiple advantages like security, less storage space, flexibility, accessibility among others, SaaS models have proven extremely fruitful for businesses to grow, improve customer satisfaction and customer experience. Software spending will grow at 10.5% in 2020, most of which will be SaaS driven.
If you’ve ever wanted to create a podcast and bring guests on, you know how difficult it can be. I currently use Zoom to do this since they offer a multi-track option when recording… ensuring that I can edit each person’s track independently. It still requires that I import the audio tracks and mix them within Garageband, though. Today I was speaking to a colleague Paul Chaney and he shared a new tool with me,