Mastering Freemium Conversion Means Getting Serious About Product Analytics

Whether you’re talking Rollercoaster Tycoon or Dropbox, freemium offerings continue to be a common way to attract new users to consumer and enterprise software products alike. Once onboarded to the free platform, some users will eventually convert to paid plans, while many more will stay in the free tier, content with whichever features they can access. Research on the topics of freemium conversion and customer retention is plentiful, and companies are continually challenged to make even incremental improvements in

What’s the Best Time to Send Your Emails (By Industry)?

Email send times can have a significant impact on the open and click-through rates of the batch email campaigns that your business is sending to subscribers. If you’re sending out millions of emails, send time optimization can change engagement by a couple of percent… which can easily translate to hundreds of thousands of dollars. Email service provider platforms are getting far more sophisticated in their ability to monitor and optimize email send times. Modern systems

Software as a Service (SaaS) Churn Rate Statistics for 2020

We’ve all heard of Salesforce, Hubspot, or MailChimp.  They have truly ushered the era of increasing SaaS growth. SaaS or Software-as-a-service, simply put, is when users avail the software on a subscription basis. With multiple advantages like security, less storage space, flexibility, accessibility among others, SaaS models have proven extremely fruitful for businesses to grow, improve customer satisfaction and customer experience.  Software spending will grow at 10.5% in 2020, most of which will be SaaS driven.

Soundtrap: Create Your Guest-Driven Podcast in the Cloud

If you’ve ever wanted to create a podcast and bring guests on, you know how difficult it can be. I currently use Zoom to do this since they offer a multi-track option when recording… ensuring that I can edit each person’s track independently. It still requires that I import the audio tracks and mix them within Garageband, though. Today I was speaking to a colleague Paul Chaney and he shared a new tool with me,

MetaCX: Manage Customer Lifecycles Collaboratively With Outcome-Based Selling

Over a decade ago, I worked with some incredible talent in the SaaS industry – including working as a product manager for Scott McCorkle and many years as an integration consultant working with Dave Duke. Scott was a relentless innovator who was able to leap over any challenge. Dave was a consistently transformative account manager who assisted the world’s largest organizations to ensure their expectations were exceeded. It’s no surprise that the two teamed up,

PartnerStack: Manage Your Affiliates, Resellers, and Partners

Our world is digital and more of those relationships and engagement are happening online than ever before. Even traditional companies are moving their sales, service, and engagements online… it’s truly the new normal since the pandemic and lockdowns. Word-of-mouth marketing is a critical aspect of every business. In the traditional sense, those referrals can be inefficient… passing on a phone number or an email address of a colleague and waiting for the phone to ring.

Salesmachine: Increase SaaS Trial Conversion and Customer Adoption

If you are selling a Software as a Service (SaaS) product, your revenue depends on leveraging customers’ data and product usage at the contact and account level. Salesmachine empowers sales and success teams with actionable insights and automation to increase Trial conversion and Customer Adoption. Salesmachine Has Two Primary Benefits Boost Trial Conversion – Score qualified leads based on customer fit and product adoption. Salesmachine’s trial qualification allows your sales team to focus on high-qualified

The Ultimate Tech Stack for High-Performing Marketers

In 2011, entrepreneur Marc Andreessen famously wrote, software is eating the world. In many ways, Andreessen was right. Think about how many software tools you use on a daily basis. A single smartphone can have hundreds of software applications on it. And that’s just one small device in your pocket. Now, let’s apply that same idea to the business world. A single company could use hundreds, if not thousands, of software solutions. From finance to human