Heather Holmes's Articles on Martech Zone

Total articles: 1

Heather Holmes

Heather Holmes is the Founder and CEO of Publicity For Good, an award-winning communications agency that has helped more than 500 brands grow through strategic PR, media visibility, and authority-building. She is also the author of Seen by AI, Found by Customers and founder of AI Search Scan, helping businesses understand how they appear across AI-powered search platforms. Heather is passionate about helping purpose-driven brands build trust, increase visibility, and grow their impact in an evolving digital landscape.

Heather HolmesJun 12, 2026

The Algorithmic Trust Flywheel: Why Earned Media is the Key to Unlock AEO

Business marketing technology used to operate on a simple, functional assumption: if you build enough content and invest enough into paid lead-generating advertising, you can control your brand’s discoverability. The traditional marketing funnel functioned like an open doorway. If you…

The Algorithmic Trust Flywheel: Why Earned Media is the Key to Unlock AEO

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