Social Media Strategy
Articles Tagged social media strategy:
- Social Media & Influencer Marketing
The Four Pillars of Social Media Marketing: Turning Audiences into Customers
Social media marketing is a powerful tool for brands looking to grow their audience, engage with potential customers, and drive revenue. However, success on social platforms requires more than just publishing content—it demands a strategic approach rooted in Listening, Learning, Engaging, and Promoting. By mastering these four pillars, marketers can convert audiences—whether from their own following, an influencer’s community, or…
- Social Media & Influencer Marketing
Sprout Social: Increase Engagement In Social Media With This AI-Driven Publishing, Listening, and Advocacy Platform
Have you ever followed a major corporation online only to be disappointed by the quality of content they’re sharing or their lack of engagement with their audience? For example, it’s a telltale sign to see a company with tens of thousands of employees and just a few shares or likes on its content. It’s evidence that they’re simply not listening…
- Advertising Technology
The Ultimate Event Planning Checklist: A Timeline-Driven Guide for Live, Online, and Recorded Events in 2025
Effective event planning blends strategic foresight with meticulous execution and precise timeline management. Whether organizing a large-scale live conference, hosting an interactive online webinar, or producing a high-quality recorded session for on-demand viewing, this checklist breaks down every phase—from pre-planning to post-event review—into clearly defined steps. Each phase includes a dedicated timeline section and specific guidance for live, online, and…
- Social Media & Influencer Marketing
Tweetfull: How to Grow and Automate Your X Following
X (formerly Twitter) continues to be a high-impact social network, especially for B2C and B2B influence. For creators and entrepreneurs, managing a growing business while staying active on social media can feel overwhelming. But what if there was a way to achieve significant Twitter growth without compromising your time or authenticity? 10 Steps To Grow Your X Following Growing your…
- Social Media & Influencer Marketing
Social Media Marketing Plan: Six Steps To Plan Your Strategy and Free Templates
Creating an impactful social media presence requires a systematic approach incorporating goal-setting, audience understanding, and consistent execution. These six steps—grounded in strategy, planning, execution, and optimization—provide a comprehensive framework for building and maintaining a successful social media marketing plan. This guide expands on the key steps necessary to meet your objectives while delivering actionable insights and tools for each phase.…
- Social Media & Influencer Marketing
Social Media Engagement: A Controversial View of Investing In Your Brand on Social Media in 2025
Social media once promised a level playing field where any brand—big or small—could connect directly with its audience. Early adopters found these platforms a fruitful ground for building loyal communities, fostering trust, and establishing their brand identity. As a brand, posting consistently and authentically allowed you to nurture a dedicated following who truly cared about what you had to say.…
- Social Media & Influencer Marketing
The Social Media Marketer’s Daily, Weekly, and Monthly Task List
Managing a successful social media presence requires dedicated professionals who understand both the art and science of digital engagement. Social Media Managers, Digital Marketing Specialists, or, in larger organizations, entire social media teams typically handle this work. These professionals combine creative content creation, strategic thinking, and data analysis to build and maintain a brand’s online presence. In smaller organizations, a…
- Social Media & Influencer Marketing
Super Festive Facebook Holiday Contest Ideas
ShortStack analyzed more than 50,000 active Facebook Pages and 300,000 custom Facebook Page apps that serve more than 1.4 billion Facebook fans, and among the things they discovered: Engagement in December increased by as much as 66 percent on custom Facebook Page apps! Other data they uncovered about brands using Facebook Page apps during December: Brands see a 66% increase in contest submissions Brands…
- Email Marketing & Automation
10 Proven Methods To Capture Email Addresses from Your Social Media Followers
The relationship between businesses and social media platforms creates an interesting dynamic. While platforms provide access to your audience, they control that access and monetize it through advertising. And, of course, they also monetize your followers through your competitors’ advertising. A key reason why I removed this site’s Facebook Page altogether was that competing sites were advertising on Facebook to…
- Social Media & Influencer Marketing
GaggleAMP: Transform Your Team into Social Media Marketing Masters With This Advocacy Platform
Organizations struggle to cut through the noise and effectively reach their target audience. With paid social media costs skyrocketing and organic reach declining, companies seek innovative ways to amplify their message and build authentic connections with potential customers. GaggleAMP GaggleAMP is a comprehensive employee advocacy platform that empowers organizations to harness their workforce’s social media presence for maximum brand impact,…
