Spam Legislation
Articles Tagged spam legislation:
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How to Choose an Email Service Provider (ESP)
This week, I met with a company that was considering leaving its email service provider (ESP) and building its email system internally. I would have said no if you asked me a decade ago if that were a good idea. However, times have changed, and the technology of ESPs is pretty easy to implement if you know what you’re doing.…
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What is Expressed versus Implied Permission?
Canada took a stab at improving its regulations on SPAM, and the guidelines businesses must abide by when sending their email, mobile, and other push communications with the new Canada Anti-SPAM Legislation (CASL). From deliverability experts I’ve spoken to, the legislation isn’t all that clear – and I think it’s strange that we have national governments interfering with global issues.…
