38 Email Marketing Mistakes to Check Before Clicking Send

There are a ton more mistakes you can do with your entire email marketing program… but this infographic from Email Monks focuses on those ridonculous mistakes we make before clicking send. You’ll see quite a few mentions of our partners at 250ok on design and deliverability functionality. Let’s jump right in: Deliverability Checks Before we begin, are we set up for failure or success? Our sponsors at 250ok have an incredible solution that can help

The History of Email and Email Design

44 years ago, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet), and invented email. It was a pretty big deal because up until that point, messages could only be sent and read on the same computer. This allowed a user and a destination separated by the & symbol. When he showed colleague Jerry Burchfiel, the response was: Don’t tell anyone! This isn’t what we’re supposed to be working

What is DMARC? How Does DMARC Battle Email Phishing?

If you’re in the email marketing industry, you may have heard about DMARC. DMARC stands for Domain-based Message Authentication, Reporting and Conformance. For additional information, I’d highly recommend the Agari site and their DMARC documentation and resources page on the topic. According to the experts at 250ok, our email sponsor, here are the benefits of DMARC: Standardizes the operation and interpretation of the well-known and widely-deployed email authentication protocols SPF and DKIM. Assists you in

What is Email Authentication? How does it Impact Deliverability?

There’s a lot of ignorance out there from marketers and IT professionals when it comes to email deliverability and inbox placement. Most companies simply believe it’s a simple process where by you send the email… and it gets where it needs to be. It doesn’t work that way – internet service providers have a number of tools at their disposal to verify the source of the email and validate it as a reputable source before

Mail Tester: A Free Tool to Check Your Email Newsletter Against Common SPAM Issues

We’ve been monitoring our email inbox percentages with our partners at 250ok and getting some great results. I wanted to dig in a little deeper to the actual construction of our email and found a great tool called mail tester. Mail tester provides you with a unique email address that you can send your newsletter to and then they provide you an quick analysis of your email against common SPAM checks by junk filters. The

Emails not getting through? Add an SPF record!

I just migrated my company’s email over to Google Applications. So far, we really love the freedom it’s providing us. Prior to being on Google, we used to have to put requests in for any changes, list additions, etc. Now we can handle it all through Google’s simple interface. One setback we did notice, though, was that some email from our system isn’t actually making it to us. I did some reading up on Google’s