Sumome

Total articles: 3

Articles Tagged sumome:

Analytics & Testing

Douglas KarrOct 23, 2024

8 Strategies to Convert New Website or E-Commerce Visitors into Returning Ones

Website visitor retention is often overlooked in content marketing, yet it’s a goldmine of opportunity and the elephant in the room. Every content marketing guru screams about attracting visitors, chasing trends, and conquering new channels. Very few speak about how to keep them engaged or coming back. One visit is rarely enough to forge a lasting connection. Think of it…
Email Marketing & Automation

Douglas KarrFeb 21, 2016

Our Best Performing Email Opt-In Strategy Ever

My marketing podcast colleague, Erin Sparks, loves to give me a hard time about our opt-in strategy on Martech Zone. Before discussing what we’ve tested and what’s worked, I should explain the importance of email. If you were looking at an online publication as a machine, capturing email addresses is – by far – the most efficient way of returning relevant…
Analytics & Testing

Sean SullivanFeb 21, 2015

SumoMe: Lead Generation for Your Site… with Great Support

I was recently reading Jeff Goins’ website and noticed a few integrations that I hadn’t recognized with his WordPress site. I used WordPress Theme Search to do some research. Jeff uses a plugin called SumoMe made by AppSumo. When I checked all of the features of SumoMe, I was impressed. I had some questions regarding the plugins and the SumoMe…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.