User Experience

Articles Tagged user experience:

  • Analytics & TestingLanding Page Optimization Tips, Checklist, AI, Testing, Best Practices

    How To Optimize Your Landing Pages To Maximize Conversions

    Several best practices can help maximize conversions and improve the overall performance of your landing pages. Here are some essential practices to consider: Reduced Options: A common practice among high-performing landing pages is removing extraneous navigation, clutter, and other options that may dissuade the user from leaving the page. This is why many companies utilize landing page platforms to build…

  • Artificial IntelligenceBoosting Customer Experience With AI-Driven Hyper-Personalization

    4 Strategies to Boost Your CX Through Hyper-Focused Personalization Techniques

    Today’s shoppers are busy, cost-conscious multitaskers. If your brand can deliver a short, rewarding, and successful shopping experience through personalized interactions, it will win their attention. Consider Stitch Fix’s style profiles created from zero-party (0P) data, for example, or the New York Times’ use of first-party (1P) data to promote relevant stories to readers. Tesla can personalize everything from seat…

  • Paid and Organic Search MarketingProduct-Led Search Engine Optimization (SEO) Strategies

    Why Product-Led SEO Is So Valuable for Business Growth

    Creative use of search engine optimization (SEO) is necessary for business success. That’s not debatable in 2023. What is up for discussion is the methodology brands use to maximize the results of their SEO efforts fully. For the better part of two decades, marketers have preferred to let keywords guide content, drive traffic, and capture leads from organic search. That…

  • Artificial IntelligenceHow AI Can Improve Customer Experience for Brands

    How AI Can Improve Customer-Brand Relationships

    As a design strategist and user experience (UX) researcher working in tech, I’m always trying to learn from people to design the most engaging digital experiences. I want to understand how they think, feel, act, and, most importantly, why they do so in a certain way to come up with the most interesting concepts. To keep innovation happening, and our…

  • Artificial IntelligenceEqually AI ChatGPT for Web Accessibility WCAG ADA ARIA

    Equally AI: ChatGPT Is A Game Changer for Web Accessibility in 2023

    Web accessibility refers to the design and development of websites, applications, and digital content in a way that ensures they are usable by individuals with various abilities and disabilities. The goal is to provide equal access and opportunity to everyone, regardless of their physical, cognitive, or sensory limitations. ChatGPT The future of web accessibility is here, and it’s all thanks…

  • Email Marketing & AutomationMailchimp Email Automation Ecommerce CRM

    Mailchimp: More Than An Email Service Provider, A Digital Marketing Suite

    If you’re looking for an email service provider (ESP), there’s no doubt that you’ve heard of Intuit Mailchimp or have seen their ads… everywhere. Over the years, the platform has evolved to offer a wide range of services to small and medium-sized businesses – including CRM, content management, social media, and e-commerce capabilities. We have several clients on Mailchimp and…

  • Customer Data PlatformsTypeform - Data Collection Form Platform

    Typeform: Turn Data Collection Into A Human Experience

    A few years ago, I completed a survey online, and it actually wasn’t a chore… it was elegant and simple. I looked up the provider, and it was Typeform. Typeform came about because the founders wanted to change how people answer questions on screens by making the process more human & more engaging. And it worked. Let’s face it… we…

  • Paid and Organic Search MarketingGoogle Ranking Factors for Organic Search - On-page and Off-page

    What Are The Top Organic Ranking Factors For Google in 2023?

    Google continues to enhance its algorithms for organic search ranking with major updates over the years. Thankfully, the latest algorithm change, the helpful content update, is hyper-focused on ranking content that’s written for and by people rather than content made primarily for search engine traffic. Unfortunately, many businesses aren’t aware of the continued updates and are hiring SEO professionals that…

  • Sales and Marketing TrainingDigital Strategy Must-Haves This Year

    Top 3 Must-Haves for Your Digital Marketing in 2023

    The beginning of a new year always prompts conversations among digital marketers about the next big trend and what trends will be left behind. The digital landscape changes all the time, not just in January, and digital marketers have to keep up. While trends come and go, there are tools every marketer can utilize to be innovative, authentic, and effective.…

  • Content MarketingCTA Placement On Websites and Landing Pages

    Your Content Won’t Convert Without Well-Placed, Obvious Calls-To-Action

    As Martech Zone has grown over the years, I’ve been investing much more time in both user experience (UX) as well as monetization. As the site was growing over the years, I wasn’t seeing the monetization growing, either from ads or on referral or affiliate links within the content. It’s a careful balance… do I bug the heck out of…

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