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The Brand Killer: How a Trademark Lawsuit Can Destroy a Digital Business
I once managed the search strategy for a fitness brand that, by every definition, was a runaway success. They developed beautiful, high-quality apparel and, after several years of aggressive growth, had carved out a loyal following in a crowded digital…
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A Guide for Marketers About Intellectual Property (IP)
Marketing is a continuous undertaking. Whether you are an enterprise corporation or a small business, marketing is essential to keep businesses afloat and help drive them toward success. So, it is important to secure and maintain your brand's reputation to…