Larizza is a freelance writer who lives in the Philippines. She wrote several articles for the Asian Journal newspaper, and she just recently worked with an Intellectual Property law firm headquartered in Singapore and plans on pursuing a future career in IP law.
Over the past few years, there have been some major changes in the way we use the internet for digital marketing. We started from merely creating a website to now harnessing data and user activity. With the intense competition in the digital space, having a website will not simply cut it. Digital marketers have to step up their game in order to stand out in today’s ever-changing landscape. Marketing in the digital world is exceedingly different from
Marketing is a continuous undertaking. Whether you are an enterprise corporation or a small business, marketing is an essential means to keep businesses afloat as well as help drive businesses towards success. So it is important to secure and maintain the reputation of your brand in order to establish a smooth marketing campaign for your business. But before coming up with a strategic marketing campaign, marketers need to fully realize the value as well as the
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