Teads: Unifying Branding and Performance with Predictive AI and Creative Intelligence
Today’s media landscape is fragmented, and brands face the challenge of building awareness and driving measurable performance simultaneously. Audiences move seamlessly between connected TV (CTV), mobile, and web, making it increasingly difficult to capture and retain attention across platforms. Traditional display advertising often struggles to engage users, and low-quality environments erode brand equity and ROI.
To overcome this, marketers need an omnichannel solution that unites premium inventory, data-driven insights, and creative excellence to deliver attention, engagement, and business outcomes — all at scale.
Teads
Teads is a global advertising platform that connects brands to over 2 billion consumers across 10,000 premium properties in 50 markets. Designed to deliver elevated outcomes from branding to performance, Teads empowers advertisers to own the most valuable moments of consumer attention across every screen — from mobile to CTV — with measurable impact.
At its core, Teads operates as an end-to-end advertising platform rather than a simple ad marketplace. It merges three critical components that most competitors keep separate:
- A curated supply network of premium publishers that ensures every ad appears in trusted, high-quality environments.
- A creative technology layer (Teads Studio) that optimizes assets dynamically across screens and formats.
- A predictive AI engine that analyzes billions of data signals per minute to forecast engagement, CPC, and conversion outcomes in real time.
This fusion gives Teads a unique position in the advertising ecosystem. Teads acts as both a media platform (aggregating inventory from thousands of publishers) and a technology provider (offering data, creative tools, and optimization algorithms).
Unlike social platforms or closed ecosystems, Teads’ foundation is the open internet. Brands can activate campaigns across web, app, and CTV environments all through a single, transparent interface, without surrendering data ownership or audience control.
Advertisers shifting to Teads’ balanced brand and performance strategies experience a 90% median increase in ROI.
WARC
Key Features of Teads
Teads brings together elevated media, creative innovation, and predictive intelligence to transform advertising from a channel-driven model into a moment-driven one. By combining branding and performance in one ecosystem, it helps marketers maximize ROI while maintaining long-term brand value. Each Teads capability has been developed to give advertisers complete control, efficiency, and creativity across the open internet.
- Ad Manager: A unified platform for omnichannel planning, buying, and optimization. Teads Ad Manager helps marketers plan campaigns, access premium supply, and measure outcomes — all in one place.
- Attention and Predictive Intelligence: Processes over 4 billion signals per minute to predict CPC, post-click engagement, and overall campaign performance. AI-driven insights help marketers make real-time decisions that improve results.
- Creative Studio: Teads Studio transforms standard creative assets into high-impact experiences. With support for AR, 360° video, 3D CTV takeovers, and shoppable formats, campaigns can go live in hours instead of days.
- Cross-Screen Connectivity: Campaigns adapt dynamically between mobile, desktop, and CTV, ensuring consistent storytelling that fits the format and context of each environment.
- Exclusive Inventory: Provides direct, code-on-page integrations for the #1 most direct supply path (Jounce Media, 2024), ensuring premium placements and brand-safe environments.
- Measurement and Verification: Integrates with best-in-class partners to track reach, incremental lift, attention, foot traffic, and ROI across digital and real-world performance metrics.
These features work together to give advertisers unprecedented visibility and precision over every phase of their campaign lifecycle. The platform’s strength lies in uniting creative optimization, exclusive supply paths, and AI-powered intelligence to make every impression count.
We are very proud of all the results we’ve been able to get with Teads. With Teads it’s so easy to develop different kinds of creatives that we otherwise wouldn’t be able to develop, and the performance is amazing.
Rogelio Chung, Media Manager at L’Oréal Spain
Teads’ reach and intelligence infrastructure — spanning over 2.2 billion users in trusted environments — ensures that each campaign not only delivers impressions but also outcomes.
Teads Studio: Creative That Captures Attention
In digital advertising, creative is often the single most significant factor in success.
Advertising Week
Teads Studio was built on this principle. Teads Studio helps advertisers adapt existing assets for digital storytelling. TV commercials can be reimagined for mobile, long-form content can be optimized for shorter dwell times, and bespoke experiences can be produced through Teads’ L’Atelier workshops — all in a matter of hours.
The result is an immersive, insight-led creative that sparks connection, drives action, and amplifies return on ad spend across every channel.
How Teads Works
Getting started with Teads is simple. Advertisers begin by accessing Teads Ad Manager, where they can plan, activate, and measure campaigns across multiple channels. The platform’s predictive AI continuously learns and adjusts, optimizing for performance, engagement, and cost efficiency.
Creative teams can collaborate with Teads Studio to rework existing assets or produce new ones from scratch. Within hours, advertisers can launch adaptive, attention-grabbing campaigns across web, app, and CTV environments — all measured through a single, integrated dashboard.
Drive Real Business Outcomes
Teads delivers more than impressions; it delivers real outcomes. Its predictive intelligence, creative innovation, and premium reach help advertisers own the most valuable consumer moments and turn them into measurable business results.
Whether your objective is awareness, engagement, or conversion, Teads ensures your brand dominates the right environments — with the right message, at the right time.
Contact Teads to Elevate Your Next Campaign
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