Diners Club Interview: Building a Social Brand


Diners Club is a sponsor of Social Media Marketing World and was interviewing some of the speakers yesterday (and will be doing more today). I had the pleasure of speaking with Eduardo Tobon and discussed the advancements that I saw in the online marketing space.

The first question was about corporate blogging and 3 tips that I'd provide. If I were smart, I would have said to buy my Corporate Blogging book :). I don't believe I fully covered the question so I'll do that here:

  1. Develop a content strategy and plan for who your target audience is and how you're going to provide value with your content to them online.
  2. Work with an SEO consultant to help you identify keywords and optimize your blog so that you're sure to be indexed properly by the search engines.
  3. Develop your path to engagement for readers to go where you want them to go… so from your content, to a call to action, to a well-designed landing page where you can measure the response and convert readers into customers.

What do you think?

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