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Seven Deadly Sins of SMS Marketing

Text messages continue to be an incredible means of marketing but it’s not too sexy so there’s not typically a lot of noise about it. There should be. SMS marketing (with MMS becoming mainstream) continues to drive incredible results. If you’re a retailer trying to drive foot traffic, you’ll find sending a discount or special via text message incredibly effective.

That said, over the years companies have continued to fine-tune their SMS marketing efforts and have identified what works – and what doesn’t when it comes to this mobile marketing strategy. The folks at TextMarketer have put together this fantastic infographic on the Seven Deadly Sins of Mobile Marketing as it refers to SMS.

seven-deadly-sins-sms-marketing

Here’s a video version of the infographic:

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »
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