Hippo Video: Boost Sales Response Rates With Video Selling

My inbox is a mess, I’ll totally admit it. I have rules and smart folders that are focused on my clients and virtually everything else falls by the wayside unless it captures my attention. Some sales pitches that stand out are personalized video emails that have been sent to me. Seeing someone speak to me personally, observing their personality, and quickly explaining the opportunity for me is engaging… and I’m certain that I respond more

Transistor: Host and Distribute Your Business Podcasts With This Podcasting Platform

One of my clients already does a fantastic job at leveraging video throughout their site and via YouTube. With that success, they’re looking to do longer, more in-depth interviews with guests, customers, and internally to help describe the benefits of their products. Podcasting is quite a different beast when it comes to developing your strategy… and hosting it is unique as well. As I’m developing their strategy, I’m providing an overview of: Audio – development

Wondershare UniConverter: Bulk Video Trimming, Conversion, Compression, And Optimization

As marketers work with dozens of video standards – from filetypes for different browsers, dimensions for different channels, and compression for optimal streaming, working through a video editing platform to output the necessary files can be excruciating. The best and most affordable product that I’ve worked with for doing this is Wondershare UniConverter. As an example, my firm is deploying a Shopify Plus store for a fashion client right now and we had them include

SocialBee: The Small Business Social Media Platform With Concierge Services

Over the years, I’ve implemented and integrated dozens of social media platforms for clients. I still have great relationships with many and you continue to see me promoting new and existing platforms. That could confuse readers… wondering why I don’t simply recommend and push one platform for everyone. I don’t because every the needs of each company differ from one another. There are a plethora of social media platforms that can help businesses… but your

Zyro: Easily Build Your Site Or Online Store With This Affordable Platform

The availability of affordable marketing platforms continues to impress, and content management systems (CMS) are no different. I’ve worked in a number of proprietary, open-source, and paid CMS platforms over the years… some incredible and some quite difficult. Until I learn what a clients’ goals, resources, and processes are, I don’t make a recommendation on which platform to utilize. If you’re a small business that can’t afford to drop tens of thousands of dollars on