Reading Time: 2 minutes Everyone that optimizes an e-commerce site understands that the faster and easier it is for someone to convert, the higher the conversion rate and more sales your site will receive. As consumers have moved from desktop to mobile, this is becoming even more critical to successful ecommerce strategies… a fast, simple, and easy to use checkout experience has been proven to increase conversion rates. The best conversion rate websites offer a more frictionless checkout experience.
Reading Time: 2 minutes A couple of months ago, I shared that I had implemented machine translations of my content and it exploded the reach and growth of the site. As a publisher, growth of my audience is critical to the health of my site and business, so I’m always looking for new ways to reach new audiences… and translation is one of them. In the past, I’ve used Sonix to provide transcriptions of my podcast… but they have
Reading Time: 3 minutes There’s a ton of complexity with ecommerce – from payment processing, logistics, fulfillment, through to shipping and returns – that most companies underestimate as they take their business online. Shipping is, perhaps, one of the most important aspects of any online purchase – including cost, estimated delivery date, and tracking. Additional costs of shipping, taxes, and fees were responsible for half of all abandoned shopping carts. Slow delivery was responsible for 18% of abandoned shopping
Reading Time: 4 minutes We don’t often discuss online security or the Dark Web. While companies did a good job of securing their internal networks, working from home has opened up businesses to additional threats of intrusion and hacking. 20% of companies stated they faced a security breach as a result of a remote worker. Enduring from home: COVID-19’s impact on business security Cybersecurity is no longer just a CTO’s responsibility. Since trust is the most valued currency on
Reading Time: 3 minutes Businesses, including my own, are constantly creating new and amazing content for their sites – including videos, podcasts, and articles. While creation is amazing, there’s typically a short lifecycle to that content over time… so the full return on investment on your content is never truly realized. It’s one of the reasons that I push our clients to think more in terms of developing a content library than an endless stream of content production. There’s