Marketing & Sales Videos
Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology videos on Martech Zone
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What Digital Technology is Killing
The digital age has ushered in significant transformations, rendering several technologies obsolete while simultaneously revolutionizing others. This infographic video from Eric Qualman lists almost 50 different technologies that are now obsolete or transformed by digital media. https://www.youtube.com/watch?v=Nwwq3l39lqk Research for Eric's…
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Catvertising: When the Internet’s Most Absurd Obsession Became a Viral Masterpiece
PURRfect. There are moments in advertising when a piece of content feels inevitable in hindsight. Catvertising was one of those moments. The parody video, produced by John St. out of Toronto, took a cultural truth that marketers were already circling…
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Old Spice Inspires: When in Doubt, Go Dumb
Sometimes, I love marketing and developing long-term strategies that change the perception of a business, increase the reception of a brand, drive sales, and skyrocket a company's success. Today isn't one of them. The online marketing world is ablaze at…
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Web Site Story
CollegeHumor’s Web Site Story takes something almost everyone in digital work has lived through—the slow-motion chaos of building a website—and turns it into a full-on musical. It’s funny right away because it’s familiar. The kickoff starts with big dreams and…
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Let’s Hope Your Brand Doesn’t Sound Like This on X
Before you read any further, take a moment to watch the short video below. It is comedy, but it is also an uncomfortably accurate mirror for how many brands show up online. https://www.youtube.com/watch?v=tTN9We8unmU I remember the first time I saw…
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What Does Jump the Shark Mean?
Jumping the Shark is a popular idiom used to describe when a television series, or any other form of entertainment, reaches a point of decline in quality, often due to far-fetched or gimmicky plot developments. The phrase originated in a…
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The Break-Up
I came across a short film on Dailymotion called The Break-Up, and I couldn’t stop thinking about it in marketing terms. The premise is simple. A man and a woman agree to meet at a restaurant. From his point of…
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Helpdesks Have Sucked Since Medieval Times
Poor helpdesk etiquette significantly affects customer loyalty and happiness. Bad experiences can lead to a negative perception of a company, directly impacting customer retention rates. 50% of customers will switch to a competitor after just one bad experience. Zendesk Dealing...
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What’s a Mashup?
The term mashup was originally popularized in the early 2000s. While it's challenging to attribute it to a single individual, it gained prominence in the context of web applications that combined data from multiple sources to create new, integrated services.…
