Marketing & Sales Videos
Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology videos on Martech Zone
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Catvertising: When the Internet’s Most Absurd Obsession Became a Viral Masterpiece
PURRfect. There are moments in advertising when a piece of content feels inevitable in hindsight. Catvertising was one of those moments. The parody video, produced by John St. out of Toronto, took a cultural truth that marketers were already circling…
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Old Spice Inspires: When in Doubt, Go Dumb
Sometimes, I love marketing and developing long-term strategies that change the perception of a business, increase the reception of a brand, drive sales, and skyrocket a company's success. Today isn't one of them. The online marketing world is ablaze at…
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Web Site Story
CollegeHumor’s Web Site Story takes something almost everyone in digital work has lived through—the slow-motion chaos of building a website—and turns it into a full-on musical. It’s funny right away because it’s familiar. The kickoff starts with big dreams and…
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Let’s Hope Your Brand Doesn’t Sound Like This on X
Before you read any further, take a moment to watch the short video below. It is comedy, but it is also an uncomfortably accurate mirror for how many brands show up online. https://www.youtube.com/watch?v=tTN9We8unmU I remember the first time I saw…
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What Does Jump the Shark Mean?
Jumping the Shark is a popular idiom used to describe when a television series, or any other form of entertainment, reaches a point of decline in quality, often due to far-fetched or gimmicky plot developments. The phrase originated in a…
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The Break-Up
I came across a short film on Dailymotion called The Break-Up, and I couldn’t stop thinking about it in marketing terms. The premise is simple. A man and a woman agree to meet at a restaurant. From his point of…
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Helpdesks Have Sucked Since Medieval Times
Poor helpdesk etiquette significantly affects customer loyalty and happiness. Bad experiences can lead to a negative perception of a company, directly impacting customer retention rates. 50% of customers will switch to a competitor after just one bad experience. Zendesk Dealing...
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What’s a Mashup?
The term mashup was originally popularized in the early 2000s. While it's challenging to attribute it to a single individual, it gained prominence in the context of web applications that combined data from multiple sources to create new, integrated services.…
