Marketing & Sales Videos
Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology videos on Martech Zone
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Ecamm Live: Must-Have Software for Every Live Streamer
I've shared how I had assembled my home office for live streaming and podcasting. The post had detailed information on the hardware I'd assembled... from a standing desk, mic, mic arm, audio equipment, etc. Soon after, I was speaking to…
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Product Marketing: Does Marketing Make The Product?
I know a few companies where marketing outpaces the product's user experience and services. I've seen sales demos where the rep won't open the application, instead working off a bright, shiny, photoshopped mockup. That's not an issue when your product…
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Canva: Kickstart and Collaborate Your Next Design Project
A good friend Chris Reed messaged me asking if I had given Canva a try and he told me that I'd love it. He's right... I tested it out for a few hours and was impressed with the professional designs…
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Restream: Live-Stream Video To Over 30+ Social Media Platforms At Once
Restream is a multistreaming service that allows you to broadcast your live content to more than 30 streaming platforms simultaneously. Restream enables marketers to stream through their own studio platform, stream with OBS, vMix,e tc., stream a video file, schedule…
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BunnyStudio: Find Professional Voice-Over Talent and Execute Your Audio Project Quickly and Easily
I'm not sure why anyone would turn on their laptop microphone and do a terrible job narrating a professional video or audio track for their business. Adding a professional voice and soundtrack is inexpensive, simple and the talent out there…
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Influ2: A Person-Based Account-Based Marketing (ABM) Advertising Platform
Accounts don’t make decisions, people do . A successful Account-Based Marketing ( ABM ) program goes after accounts on the strategic level but speaks to people on the execution level. Influ2 defines this as a high-resolution ABM program where the…
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Vonage Video API: Build Scalable Live Video Experiences That Convert
Integrating high-quality, real-time video into digital experiences has become a strategic priority for organizations across industries. Customers expect seamless interactivity, whether they are meeting with a doctor, joining a virtual classroom, collaborating with a colleague, or engaging with thousands during…
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Visme: A Power Tool for Creating Awesome Visual Content
We’ve all heard that an image is worth a thousand words. This could not be truer today as we witness one of the most exciting communication revolutions of all time--one in which images continue to replace words. The average person…
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Responsive Web Design (RWD): What It Is, Why It Matters, and How to Implement It
The internet has fundamentally changed the way we consume information, shop, and interact with brands. People access websites from a wide range of devices, including smartphones, tablets, laptops, desktops, televisions, and even smartwatches—devices of all shapes, sizes, and capabilities. The…
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Hoax Marketing? Ivar’s Undersea Billboards
According to YouTube, 72 hours of videos are uploaded every minute! X users update 400 million times per day. In a world so full of noise, it is hard for a product, website, or service to be heard. It is…
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UserTesting: On-Demand Human Insights to Improve the Customer Experience
Modern marketing is all about the customer. In order to succeed in a customer-centric market, companies must focus on the experience; they must empathize with and listen to customer feedback to continually improve the experiences they create and deliver. Companies…
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A Guide To The Types and Tools To Start Creating Online Video Courses
If you want to make an online tutorial or video course and need a handy list of all the best tools and strategies, then you will love this ultimate guide. Over the past several months, I have personally researched and…
