Marketing & Sales Videos
Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology videos on Martech Zone
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Infegy Atlas: Intelligent Answers from Social Media
Missing from much of the research I view online is the context of the statistics provided. The statistics are misleading (often on purpose) and based upon windows of ideal circumstances or unusual events. However, they're shared anyways. Case in point,…
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What is B2B Account-Based Marketing (ABM)?
How does your sales team really feel about your marketing? Whenever B2B marketers are asked that question, the responses are universal. Marketers feel like they’re bending over backward to deliver a large volume of leads, and Sales just plain isn't…
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Influencer Marketing: 3 Considerations That Drive Real Results
Influencer marketing has become a dominant force in modern advertising. The promise is alluring: leverage trusted voices to amplify your brand message and drive engagement. While the potential for reach is undeniable, many businesses stumble by focusing solely on an…
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It’s Science: Audio Quality Dramatically Impacts Video Engagement. How To Improve Yours!
This may seem counterintuitive, but a great video with poor audio quality will drive down engagement more than a poor video with great audio quality. Audio quality plays a crucial role in the effectiveness of video content. Despite the visual…
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GoDaddy: The Strategic Pivot Away From Provocative Ads That Fueled Its Future
I’ve disliked GoDaddy for years. Their old reliance on suggestive, attention-seeking advertising always felt cheap and out of step with the standards many marketers work hard to uphold. While the company poured millions into tactics that grabbed headlines, the approach…
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Video Marketing: Social Proof by the Numbers
Today I was meeting with a client and discussing the opportunity for them to overtake their competitors online utilizing video. The company has a strong brand that's trusted online and there's no doubt that video production will drive more direct…
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TOMS: A Case Study in Profitable Cause Marketing
I had written a plea to stop killing cause marketing a while ago. Central to the controversy is that, sometimes, cause marketing clashes with consumers when businesses apply their marketing efforts to profitable ventures while using non-profits or charities. Opponents of cause…
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4 Video Production Myths And Their Solutions
We've been encouraging all of our clients to leverage video as part of an overall online marketing strategy. Many of your web visitors are abandoning your site altogether because there's no video. Others are not even making it there because…
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Diners Club Interview: Building a Social Brand
Speaking with Diners Club International during Social Media Marketing World provided an opportunity to step back and look at how digital marketing was finally coming into its own for businesses of all sizes. At the time, many organizations were still…
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Starbucks: Designing The Perfect Mobile App
On my next radio show, I'll be discussing the Starbucks Mobile application which garnered the 2012 Mobile Marketer of the Year Award . In my opinion, it's truly a great mobile application that bridges the marketing gap between online and…
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Viral Humor: Social Media and Feminine Hygiene Products
A Facebook product page promoting your feminine hygiene products is probably already a challenge. Adding a witty, sarcastic comment on the page that went viral could have been a bit embarrassing. Here's a censored comment from Richard on the Bodyform…
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10 Takeaways From Gary Vaynerchuk’s Speech On Customer Retention and the ROI of Social Media
I'm not sure I've heard a speech that more closely matched the way we work with our customers. Like many of the other folks I respect in the online marketing industry, Gary Vaynerchuk isn't just blowing smoke with theory... he's…
