5 Factors When Selecting Your Voice-Over Talent for Maximum Impact
We’ve built great relationships with several voiceover talents over the years. Amanda Fellows is one of our go-to talents, as well as Paul and Joyce Poteet. Whether it was a full explainer video or a podcast intro, we know that finding the right voice-over talent has had an extraordinary impact on our production quality.
Paul, for instance, is synonymous with the city of Indianapolis. He’s had a career in both radio and television and is the voiceover for several large regional brands. Because his voice is unique and recognizable, we try to use him as much as possible on Indianapolis-based work. He’s also incredibly thorough, often recording several different styles for us. Side note – he’s also just one happy, hilarious guy!
Voices.com produces an annual voice-over trends report with input from over 1,000 creative professionals internationally, including producers, instructional designers, filmmakers, commercial directories, advertising executives, and marketing professionals. They released this infographic that analyzes vocal styles, accents, languages, and even age markets.
Some key findings on Voice Over Marketing:
- Localized voices are critical to engage with a market; as a result, the demand for accents is growing.
- International demand is rising, with non-English requests growing by 60% year-over-year as the global marketplace expands.
- Millennial and Senior market growth has impacted the age of voice-over talent as marketers and advertisers request talent the same age as their target market.
As you look to enhance your marketing and advertising efforts with voice-over talent, keep in mind that natural voices are still engaging deeper with consumers than synthetic voices and the demand for female voices is growing faster than males. As you look to cast your next marketing or advertising effort, keep these factors in mind:
- Your voice-over talent should ensure an emotional connection with your audience.
- Your voice-over talent should match your brand.
- Your voice-over talent should match your target audience.
- Your voice-over talent should have personality.
- Your voice-over should sound aspirational to the target market.
