So many companies simply don't perform well on the Internet due to the aesthetics of their site. Design may be one of the most under-rated investments you can make, mostly because it's so difficult to measure the return. You have to invest and invest heavily before you'll ever find out how well your site is performing.
This infographic, the Power of First Impressions, speaks to how important first impressions are. Some key points – first impressions of your website are made in less than two-tenths of a second. Viewers spend 2.6 seconds scanning a website before focusing on a particular section. Colors and images utilized play a vital role when it comes to creating favorable responses.