Analytics & TestingContent MarketingMarketing Infographics

Website First Impressions

So many companies simply don’t perform well on the Internet due to the aesthetics of their site. Design may be one of the most under-rated investments you can make, mostly because it’s so difficult to measure the return. You have to invest and invest heavily before you’ll ever find out how well your site is performing.

This infographic, the Power of First Impressions, speaks to how important first impressions are. Some key points – first impressions of your website are made in less than two-tenths of a second. Viewers spend 2.6 seconds scanning a website before focusing on a particular section.

Colors and images utilized play a vital role when it comes to creating favorable responses.

20120816 164838

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

Back to top button