Marketing Infographics, Search Marketing

What is Search Engine Spam?

We’ve been on a pretty big kick lately warning you about search engine optimization techniques that are going to get you in trouble. Even if your site isn’t suffering today, Google continues to modify it’s algorithms and test new ones that will catch you tomorrow. Don’t be tempted to spam the search engines… it will catch up with you.

This Search Infographic by SEO Book walks you through the different techniques that you must avoid so that you’re not generating content that will be deemed as search engine spam.

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2 Comments

  1. 1

    In your intro, you say that the infographic “walks you through the different techniques that you must avoid so that
    you’re not generating content that will be deemed as search engine spam.”

    But a close look at the graphic seems to show a different intent: the graphic seems to be designed to mock or criticize the entire concept of Search Engine Spam — or at least to mock Google’s definition of it.

    They point out, in the right-hand column, that Google practices almost all of the techniques that it considers “bad”, and suggests that it is exactly these techniques that have allowed Google to become so successful. Especially the bottom of the graphic (“Ah… so spam is…”) sounds like it’s making fun of the concept of “search engine spam” and/or suggesting that search engine spam is a promising and effective marketing technique.

    What are your thoughts on this? Do you see the same message in the infographic that I do?

    And if so…. do you agree with that message?

    • 2

      I definitely see the same thing you do, Greg. I’m a bit suspicious of Google’s approach on these things as well – but they’re the boss and we have to follow their requirements… even if it lines their pockets.