We’ve been pushing our clients and sponsors more and more to produce video and we’ve been partnering with several video companies to help develop the scripts and stories – both live and animated – to help drive conversions to our clients. Video costs continue to plummet and incredible tools and companies exist that can help you produce, edit, manage and host video content that engages your audience. If you’re not doing video… you must. If your competitors are doing video, they’re already winning!
Video has the potential to transmit large amounts of information. A simple 2 3 second video can transmit tons of historical, emotional, and academic information simply from the imagery portrayed in the shot. After you create your own video, you can use it to communicate in ways that other marketing tools don’t.
This infographic from The War Room Production Studio spells out 10 concrete benefits of a video marketing strategy:
If your company is running a channel incentive program in-house, you probably realize that managing rewards, tracking promotion success, keeping data secure and trying to implement a system that broadly benefits all your channel partners can be a logistical and organizational nightmare.