Video Marketing Strategies, Trends, and Statistics for 2023

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The Top 4 Video Marketing Trends for 2023

Douglas Karr Tuesday, March 28, 2023

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Video marketing has become increasingly popular over the years and is now a crucial tool for businesses to reach their target audience. As we enter 2023, video marketing trends continue to evolve, making it essential for businesses to stay up-to-date with the latest strategies and techniques.

These statistics from How Video Changed the Way We Communicate highlight the importance of video marketing for businesses and the effectiveness of video content in engaging and converting customers:

93% of brands got a new customer because of a video on social media.
87% of video marketers say that video has increased traffic to their website.
80% of video marketers say that video has directly helped increase sales.

72% of consumers would rather learn about a product or service through video.
68% of people say they’d most prefer to learn about a new product or service by watching a short video.
60% of consumers believe that brands should be creating more video content.
55% of video marketers said their video marketing efforts have resulted in higher engagement rates.
49% of consumers said they watch more video on social media than on other types of platforms.

42% of marketers say they use stock footage in their video marketing.
33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes.
15% of consumers have watched a video on social media because of a paid ad.
5% of consumers have purchased a product or service after watching a branded video on social media.

In this article, we will take a closer look at the video marketing trends for businesses in 2023, based on the findings presented in the infographic.

The Rise of Vertical Video – One of the most significant video marketing trends in 2023 is the increased use of vertical video. As more and more people consume content on their smartphones, businesses are starting to recognize the importance of creating content that is optimized for vertical viewing. According to the infographic, vertical video is more engaging and has a higher completion rate than traditional horizontal video. Therefore, businesses should consider creating vertical videos for their social media platforms, such as Instagram and TikTok, to increase engagement and reach their target audience effectively.
Live Video Streaming – Another video marketing trend for businesses in 2023 is the increased use of live video streaming. Live video streaming allows businesses to connect with their audience in real-time and create an interactive experience. Live video streaming can be used for a variety of purposes, such as product launches, Q&A sessions, and behind-the-scenes glimpses of the business. This trend has become increasingly popular, and businesses should consider incorporating live video streaming into their marketing strategy to increase engagement and build a stronger relationship with their audience.
Personalization – Personalization is another critical trend in video marketing for businesses in 2023. With the abundance of content available online, it is becoming increasingly challenging for businesses to stand out and connect with their audience. Personalization involves tailoring the video content to meet the specific needs and interests of the target audience. By creating personalized video content, businesses can increase engagement, build brand loyalty, and establish a stronger relationship with their audience.
Interactive Video – Interactive video is another video marketing trend for businesses in 2023. Interactive video involves creating content that allows the viewer to interact with the video content. This can be done through quizzes, surveys, and clickable hotspots. Interactive video is an effective way to engage the audience and create a more memorable experience. By incorporating interactive elements into their video content, businesses can increase engagement and encourage viewers to spend more time interacting with their brand.

Video marketing trends continue to evolve, and businesses must keep up with the latest strategies and techniques to reach their target audience effectively. In 2023, businesses should consider incorporating vertical video, live video streaming, personalization, and interactive video into their marketing strategy to increase engagement and build a stronger relationship with their audience.

By staying up-to-date with the latest video marketing trends, businesses can create more engaging and effective video content that resonates with their target audience and ultimately drives business growth.