One area that I’ve been focused on with my clients is video. While there’s a ton of buzz around video, my concern is that it’s a similar buzz that we continue to see with social media. Everyone is doing it, but very few are doing it well.
The video marketing strategies that I see that perform well require quite a bit of research, pre-planning, quality recording, great lighting, fantastic audio, and outstanding editing. Everyone is a videographer now that we all have high-definition smartphones, but that doesn’t mean everyone is a great video marketer.
It’s anecdotal, but I find myself a lot less patient with a poorly planned video than with other content. I can scan and scrub content for the information I need, but gleaning the information you need from a video is a pain in the butt. While many companies speak to short attention spans, I absolutely disagree that people lose attention… they simply have better options out there. If a ton of people are bailing on your content, the problem is your content.
That said, it doesn’t mean that video is not growing in popularity. It’s also growing more affordable as tools, technology, and bandwidth become plentiful. At the same time, there’s no doubt that your prospective customers are seeking video content to consume, so it’s time that your company begin building out a quality video strategy.
In the year 2016, the use of video in content marketing became popular. The year 2018 witnessed video dominating marketing strategies for businesses. It is essential to stay up to date with the latest video marketing trends in 2019 and this information will help you adopt the best marketing strategy.
Meera Shankar, Studiotale
Animated Explainer Studio, Studiotale, put together this informative video that walks us through the top 10 trends we’re seeing as we head into 2019.
- Short-lived video content on social media (aka Stories)
- Focus on streaming live video
- Square-shaped and vertically shot videos
- Influencer video marketing
- Closed captions or subtitles in videos
- The growth of usage of explainer videos
- 360-degree videos and VR videos gaining momentum
- Personalized videos for sales and marketing
- Video production getting wallet-friendly
Video Marketing Statistics for 2019
They’ve also accompanied the video with a nice infographic that details some key statistics for businesses to take into consideration.
Be sure to check out Studiotale’s full article, Top Video Marketing Trends To Watch Out For In 2019, where they provide some great examples and tips associated with each trend!