GMV
GMV is the acronym for Gross Merchandise Value.
Gross Merchandise Value
GMV represents the total dollar value of goods sold through a marketplace or platform during a certain period, before deducting costs like returns, shipping, and other expenses. In e-Commerce, GMV is a key metric (KPI) used to measure a business or platform’s overall performance and scale, reflecting the total sales volume.
- Abbreviation: GMV