In a recent census of social media users, it was identified that 3.24% of all Facebook users were actually dead. Dead Myspace users trumped Facebook at 7.46%. It’s a fascinating statistic because it raises the question of how social networks charge advertisers and how they measure growth.
Social networks don’t actually report the number of engaged users nor do they measure the number of dead ones. Advertisers pay for advertisements based on the number of users in social media, so dead advertisements could be siphoning millions out of your marketing budget.
My point is that I can not believe the number of advertisers on these networks that don’t actually know what the number of engaged users are. Engagement is a number that large social networks appear to be frightened of.
They measure registered users… whether they are alive, dead, inactive, duplicate, or haven’t even logged in. We don’t even know how much money is being thrown away.